Wednesday, March 30, 2016

French Institute - Free Film in Fez


FICAM Ciné Concert:

(Même) pas peur du Loup



The fear of wolves is undeniably a fundamental and recurring fears of children. The figure of the wolf is present in the collective unconscious and in the albums of youth literature, tales, stories, cartoons, inspiring all generations. Children thus constantly "in touch" with this iconic figure. They love to play at frightening: "Let's play the wolf!". Fear is fundamental in their construction and development of their imagination. It spurs the senses, stimulates creativity and inventiveness and creates the ultimate laughter and relief.

Music and Cinema - with musicians: Anne-Laure Bourget and Olivier Leroy
Duration: 45 minutes
Thursday, March 31, 19h, Dar Batha
Free entry


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Tuesday, March 29, 2016

Another House Collapse in Fez



Following the recent heavy rains a house in the Bab Siffer district of Fez collapsed on Sunday. According to authorities there were no casualties as the four storey house had been unoccupied for five years. The collapse took place around 8 in the evening



A team, including the Wali of the region Fez-Meknes, Said Zniber, was dispatched to the scene and an investigation was opened to determine the exact causes of the collapse.

According to a recent census claimed there are some 1,100 buildings, inhabited by 5,000 families in various parts of the city of Fez which are in danger of collapse.

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Monday, March 28, 2016

Free Andalusian Music Concert in Fez




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Saturday, March 26, 2016

Morocco - A Question of Identity


All human beings are born free and equal in dignity and rights. They are endowed with reason and conscience and should act towards one another in a spirit of brotherhood. (Article 1 of the Universal Declaration of Human Rights)
We are not an Arab country, but rather Maghrebi, and our history comes from Berber origins” - Samira Sitail
When Samira Sitail, Director of Information at Morocco’s second national TV channel, 2M, said in an interview on Radio Aswat, that Morocco is not an Arab country, her comments met with a mixed reaction. While many Moroccans claimed that she was correct, others disputed it.

Samira Sitail emphasised Morocco’s Amazigh roots

The question of identity in Morocco is complex, given the historical melting pot of cultures that have contributed to the Kingdom. According to the preamble of the Moroccan constitution adopted in July 2011, Morocco is a “sovereign Muslim state whose unity was forged by the convergence of its Arab-Islamic, Amazigh and Saharan-Hassani components, which were enriched by its African, Andalusian, Hebraic and Mediterranean influences.”

“We must be proud of our roots and our origins and move away from useless debates now,” Sitail said. But within days of her remarks being reported by Morocco World News an Algerian TV anchor, Khadija Benguenna, refuted Sitail's the statement.

The anchor, who works with the Doha-based Al Jazerra channel, said, “Morocco is a genuine Arab country, whether people like it or not.”

The Algerian journalist’s statement on her Facebook page where she has over 7.5 million followers, went viral on social media with several thousand people sharing it or commenting on it. Comment varied between people who support her statement and those who challenge her and ask her to provide historical facts that support it.

Khadija Benguenna challenged Samira Sitail

The word Imazighen (singular Amazigh) means "free born" and is the preferred term to the more commonly used "Berbers" which is an offensive hangover from the Romans and Greeks, who labeled almost everyone they didn't understand as "barbarians".

The Imazighen desire to establish a national identity gained ground in 2001 and 2002 with demonstrations taking place in Morocco and Algeria, calling for official acceptance of Imazighen identity and state-funded education in the Amazigh language. However, before Morocco's adoption of the 2011 constitution it was uncommon to see prominent personalities challenge the idea that Morocco is an Arab country. Now that is changing.

On the streets of Fez, people of both Arab and Amazigh backgrounds are quick to point out that "we are not Arab, neither are we African - we are Maghrebi!"

Getting accurate statistics of the number of Imazighen is problematic as a proper census does not appear to have been taken. Numbers claimed vary widely and are complicated by the fact that the number of people identifying as Imazighen is lower than the actual number. Some sources claim Imazighen represent as many as 80% of the population in Morocco and Algeria, more than 60% in Tunisia and Libya and 2% in Egypt, altogether some 50 million people.  It is also suggested that centuries of cultural "Arabisation" has persuaded many Imazighen, particularly in the cities, to adopt the Arabic language. The number of people perceiving themselves as Amazigh is hence much lower.

A 1995 report suggests about 30% of Moroccans are Amazigh-speaking, with the main Amazigh dialects being Tarifit, Techelhit and Central Morocco Tamazight. Director of the Royal Institute of the Amazigh Culture, Ahmed Boukoss, believes that Moroccans who previously may have rejected the notion that they may have Amazigh ancestry, are warming to the idea and developing a pride in Morocco’s Amazigh dimension. Although Moroccans commonly base their identity on French and Arab influences, it is believed that the majority of Moroccans have Amazigh ancestry

Wikipedia claims there are between 13 to 20 million Imazighen in Morocco.
There are some twenty-five to thirty million Berber speakers in North Africa. The number of ethnic Berbers (including non-Berber speakers) is far greater, as a large part of the Berbers have acquired other languages over the course of many decades or centuries, and no longer speak Berber today. The majority of North Africa's population is believed to be Berber in origin, although due to Arabisation most ethnic Berbers identify as Arabised Berbers - Wikipedia
The Amazigh flag

The Imazighen identity is however, wider than language and ethnicity, and encompasses the entire history and geography of North Africa. Imazighen are not an entirely homogeneous ethnicity and they encompass a range of phenotypes, societies and ancestries. The unifying forces for the Imazighen people may be their shared language, belonging to the Imazighen homeland, or a collective identification with heritage and history.

On the Middle East Research and Information Project website Paul Silverstein and David Crawford wrote lucidly about the changing stature of the Imazighen culture in Morocco. They trace the major change back to October 17th, 2001, when King Mohammed VI set up the Royal Institute of the Amazigh Culture, known in Morocco by its French name, l’Institut Royal de la Culture Amazigh, or IRCAM.

When primary school students in the major Tamazight-speaking regions of Morocco returned to class in September 2004, for the first time ever they were required to study the Tamazight language. The mandatory language classes in the Rif, the Middle Atlas, the High Atlas and the Sous Valley represented the first significant policy change implemented IRCAM

Silverstein and Crawford point out that this royal edict, or dahir, represented a dramatic reversal of legal discrimination against Imazighen and an explicit attempt to reclaim their culture as “a principal element of national culture, as a cultural heritage present across all stages of Moroccan history and civilisation.” Since Moroccan nationalist discourse has tended to emphasise links to the high culture of Arab-Islamic civilisation, and in particular the royal patriline leading back to the Prophet Muhammad, the dahir indicated a shift in, or at least an amendment to, the official national imaginary. Instead of posing Imazighen culture as a challenge to national unity, the king promoted embracing it as a necessary step in his project for a “democratic and modernist society.”

Imilchil Festival 

Critics of IRCAM say it has undermined the work of some Imazighen NGOs and further divided the gap between rural and urban communities. They also say that IRCAM is turning some aspects of the culture into "folkloric tourist events". Silverstein and Crawford say a potent example of this monopolisation is the Imilchil festival, the annual High Atlas moussem, where young Berber men and women marry supposedly outside of familial negotiations. "Promoted by the Moroccan state over the last ten years as a tourist destination, the festival had become an opportunity for local cultural associations to support their yearly activities by vending High Atlas Berber arts and crafts, or by being paid by the state for their musical and dance performances. In 2004, however, the moussem was taken over by IRCAM and the Rabat-based Centre Tarik bin Zyad run by Hassan Aourid, which promoted it as an “Amazigh” event, bringing in performance groups from across Morocco, Algeria, France and Canada. Local associations were excluded from the organization and enactment of the festival, a symbolic and financial blow that has elicited much criticism".

Many other Imazighen activists are happy with the changes and the inclusion of language in schools. There is, however, an ongoing dispute about the Tifinagh alphabet being used. There are at least eight different versions of the Tifinagh alphabet and the one chosen by IRCAM is the ancient  script while almost all dictionaries and books available are in the Latin alphabet. Many experts argue that using the Latin script would make learning Tifinagh much easier and promote the spread of the language.

Amina Zioual, President of The Voice of the Amazigh Woman 

The struggle for Amazigh culture is also a feminist issue and there are many strong women's voices in the ongoing debates.

“Women’s groups always speak of ‘the Arab woman’ but we are not Arab women — we have an Amazigh culture, language and identity which has nothing to do with the Arab woman from the Middle East,” says Amina Zioual, President of The Voice of the Amazigh Woman .

Suggested further reading : An interesting article "Morocco’s indigenous Amazigh women unite against Islamists and Arab elites"

While saying there is still much to be done, many scholars are quick to point out that they feel the last decade has been one of progress. One thing is beyond question; the Amazigh culture is an essential and valuable part of Moroccan identity - in the past and in the future.

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Friday, March 25, 2016

"Fez Smiles" - Fez Comedy Festival 2016



Organised by the association  "Comedians United for Culture and the Arts" the 5th edition of the Fez comedy festival will take place from March 28 to April 2 under the theme "Fez smiles." The festival includes performances and skits as well as other cultural activities, including a conference with the theme "humour and the development of consciousness."


In partnership with the Moroccan Department Culture, this artistic event, aims to develop the artistic creativity of young people and showcase their humorous works.

The festival takes place at the Houria Cultural Complex, the House of Culture, the Al Quds Youth Complex and other city sites. This edition will pay tribute to the comedian Hassan Foulan, one of the founders of the "Hay el Masrah" troupe, in recognition of his rich contribution to Moroccan cultural and artistic activities.

Hassan Foulan
Shows in the program include "Saad El banat" (lucky girls) by director Hicham Jbari, "kolchi fi chakouch"(everything is in the cart) from Hassan Hjij,  "Ouled El Houma" (local children) from the Comedians United troupe.


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Casablanca - Rabat Highway Becomes Swimming Pool !


This week's heavy rain has caused a massive problem on the highway between Casablanca and Rabat
Rising damp? A lack of drainage created a lake 

The rain exposed a problem in the road construction - a severe lack of drainage! As the rain fell the water accumulated and turned one section of the highway into a giant swimming pool. Cars and trucks were stranded and police and rescue vehicles had problems evacuating the large numbers of drivers in trouble.


Hopefully a drainage system will be quickly installed so that this kind of problem is averted in the future.

Many other areas experienced minor flooding 

On Thursday many areas in the Kingdom experienced rain and snow. Fortunately, the week ahead looks fine with little rain and temperatures rising into the mid-twenties. Fez is expecting fine weather over the holiday weekend with sunshine and daytime temperatures between 21 and 23 degrees Celsius.

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Wednesday, March 23, 2016

Magana Bouanania - The Famous Water Clock in Fez


Among the nearly 11,000 historic buildings in the Fez Medina, one of the most visited sites is the famous Magana Bouanania - the remains of the ancient water clock on the Talaa Kbira

The hydraulic clock was built on the orders of the  Merinid Sultan Abu Inan Faris. He commissioned Abou al-Hassan Ibn Ali Ahmed Tlemsani to undertake the construction which was completed on the 6th of May 1357. Tlemsani was the muwaqqit - the man in charge of maintaining clocks that indicated the correct times for the muezzin to announce the call to prayer. However, the clock fell into disrepair and has remained silent and inert for almost five centuries.

Dar al-Magana today - still awaiting reconstruction

How the clock, with its wooden decor and sculpted plaster, originally functioned is a mystery that has long puzzled scientists.

The clock consists of 13 windows and platforms carrying brass bowls. The motion of the clock was presumably maintained by a kind of small cart which ran from left to right behind twelve doors. At one end, the cart was attached to a rope with a hanging weight; at the other end to a rope with a weight that floated on the surface of a water reservoir that was drained at a regular pace. Each hour one of the doors opened; at the same time a metal ball was dropped into one of the twelve brass bowls. The rafters sticking out of the building above the doors are identical to the rafters of the Bouinania Madrasa (Islamic school) and originally supported a small roof to shield the doors and bowls.

Dar al-Magana in the beginning of the last century

On December 16th, 2004 specialist heritage experts under the guidance of the  Agency for the Development and Rehabilitation of the city of Fez (ADER-Fez) removed the bowls and began to investigate the possible reconstruction of the clock. ADER later stated that they were confident that after reconstruction the clock would be operational again.

A possible clue to the workings of the clock lie in treatise Ktab 'Amal al-sa'at wa-l-amal biha (On the Construction of Clocks and their Use) written by the Arab engineer Ridwan b. al Saati in 1203. The book contains a description of the Jayrun Water Clock,  built by Muhammad al-Sa'ati, which was positioned at the gate of Damascus, Syria, at the exit of the Umayyad Mosque in the 12th century.

The Jayrun Water Clock,  built by Muhammad al-Sa'ati

The scholar Al Jazanaî in his book "Zahrat Al Aas" (the flower of myrtle) gave a description of the Magana Bouanania, saying that " in front of the north gate of his new madrasa Abu Inan Al Mérini built a " Magana "with cups and bowls of brass. To mark the hour, a weight falls in one of the cups and a window opened. This building was erected in the last days of the construction of the Bouanania madrasa."

Other clues may lie in the work of Alī Ibn Khalaf al-Murādī, an 11th century mechanical engineer and author of the unique technological manuscript wonderfully entitled Kitāb al-asrār fī natā'ij al-afkār (The Book of Secrets as the Results of Thoughts).

A fragment of The Book of Secrets

ADER can certainly be forgiven for the years of waiting for the water clock to be restored. Their work involves protection and preservation of a huge number of historic sites in the medina of Fez, including 43 Islamic schools, 83 mausoleums and zaouïas, 176 mosques, the Quaraouiyine university, 40 hammams and some 70 km of water networks.

At a recent ADER meeting its director, Fouad Serrhini, pointed out that the Medina is home to 1.276 artisanal art workshops employing nearly 40,000 artisan and that there are 12 specialised souks, 9,600 shops and three major traditional tanneries.


Serrhini also noted that the Medina of Fez is a living example an intact medina and that ADER would continue to safeguard the urban and architectural heritage and ensure its integration into the economy and the development of commercial, craft, culture and tourism, in addition to enhancing the attractiveness of the Medina for its inhabitants as well as visitors.

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Tuesday, March 22, 2016

Fez Photography Club - Saturday Workshop



Click on image to enlarge


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Monday, March 21, 2016

Daylight Saving in Morocco 2016


For visitors to Morocco it is important to understand that due to the Holy month of Ramadan, there is a slightly complex daylight saving schedule



On the 27th of March 2016 - Daylight Saving Time Starts

When local standard time is about to reach
Sunday, 27 March 2016, 02:00:00 clocks are turned forward 1 hour to
Sunday, 27 March 2016, 03:00:00 local daylight time instead

On the 4th of June 2016 - Daylight Saving Time Ends

When local daylight time is about to reach
Saturday, 4 June 2016, 03:00:00 clocks are turned backward 1 hour to
Saturday, 4 June 2016, 02:00:00 local standard time instead

Note - there is no daylight saving during Ramadan

On the 9th of July 2016 - Daylight Saving Time Starts
When local standard time is about to reach
Saturday, 9 July 2016, 02:00:00 clocks are turned forward 1 hour to 
Saturday, 9 July 2016, 03:00:00 local daylight time instead

30 Oct 2016 - Daylight Saving Time Ends
When local daylight time is about to reach
Sunday, 30 October 2016, 03:00:00 clocks are turned backward 1 hour to 
Sunday, 30 October 2016, 02:00:00 local standard time instead

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Morocco's Spring Retreats With Snow Forecast



After a week of warm spring weather, the Moroccan National Directorate of Meteorology has warned that cold weather is about to return - at least for a few days


Rain and showers are expected today (Monday, March 21) over much of the country. There are also expected to be snowfalls in the High and Middle Atlas.

The weather forecast issued by the National Directorate of Meteorology predicts cold weather through the interior and the Oriental (*see below). There will also be rain and occasional thunderstorms over the western plains, the Oriental, the Mediterranean coast, the Rif, the Atlas and surrounding areas, and on the Atlantic plains stretching from Tangier to Sidi Ifni.

Snowfall is expected in the High and Middle Atlas at altitudes exceeding 1200 m. Among the areas affected by the snowfall are Azilal, Khenifra, Ifrane, El Hajeb, Sefrou, Taza (South), Midelt, Boulemane and reliefs under Beni Mellal, Al Haouz, Chichaoua, Taroudant (North), Tinghir and Ouarzazate.

The rains, may exceed 60 mm, are scheduled from today until Wednesday Khénifra, Azilal, Beni Mellal, Kelâa Sraghna, Al Haouz, Ifrane, Al Hajeb and Taounate, while heavy showers Tuesday and Wednesday will affect regions of Tangier, Larache, Kenitra, Rabat-Salé, Skhirat, Mohammedia, Casablanca, Safi, Khemisset, Khouribga, Youssoufia, Marrakech and Rhamna.

Elsewhere cloudy conditions will prevail with the chance of sand storms in the southern provinces and southern Oriental regions.

Minimum temperatures will vary from -5 to 1 ° in the Atlas, 3 to 8 of the Rif and the highlands, from 8 to 14 on the coast, the northern plains,  and the centre and Mediterranean shore.

The south is expected to markedly warmer with 15 to 20 degrees Celsius in the southeast and northeast of the southern provinces and between 24 and 29 degrees in the extreme south.

What the hell happened to spring?

The sea is expected to be a little rough around the Mediterranean,  becoming progressively rougher between Tangier and Rabat, moderate to rough between Rabat and Tan Tan, slight or moderate between Tan Tan and Dakhla and south of Dakhla.

*Oriental: (Tamazight: Tagmuḍant; Arabic: الجهة الشرقية; French: Oriental) is one of the twelve regions of Morocco, located in the northeastern part of the country. It covers an area of 82,900 km² and has a population of 2,314,346 (2014 census). It includes the provinces of Berkane, Driouch, Figuig, Guercif, Jerada, Nador, Taourirt and Oujda-Angad Perfecture


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Sunday, March 20, 2016

Seismic Activity in Morocco's North Causes Concern


Over the last few months the cities of Nador and Al Hoceima have experienced repeated earthquakes and aftershocks. The effect on the local population has been, to put it mildly, unnerving

According to an earthquake tracking site Nador has experienced 2 earthquakes in the past 7 days, 11 earthquakes in the past month and a total of 25 earthquakes in the past year. Nador and Hoceima have witnessed numerous quakes since January, with the strongest measuring 6.3 on the Richter scale on Jan. 25, injuring 15 people. Following the quake there were complaints that Moroccan media were slow to release details.

A previous major earthquake, also a 6.3-magnitude one, struck Hoceima in 2004, killing 600 people and leaving thousands homeless.


The latest earthquake occurred last Wednesday (March 16th) at 4.27pm. The quake of 5.1 degrees on the Richter scale and triggered a wave of unrest, with residents calling for the implementation of emergency measures. An aftershock of magnitude 4.2 was felt the following day (Thursday). The epicentre was 56 kilometres (35 miles) from Al Hoceima.

Earlier quakes in the region

While the area is known to be seismically active, the regularity of the quakes is causing alarm and psychological distress to the extent that following Wednesday's quake many of the people of Nador and Al Hoceima took to the streets and experienced a sleepless night rather than stay in their homes.

Nador residents feel safer in the streets

According to the local newspaper Nador City, citizens took to the streets and left their houses and most of them did not return home all night. Local authorities have counted twenty-six cases of fainting in schools in the province of Al Hoceima. The students were transferred to the nearest health centres and left after receiving the necessary assistance.

Damage in Melilla following January quake

Perhaps the strangest reaction to the earthquakes came from Yahya El Mdaghri, a Moroccan imam, who attributed the January series of earthquakes in Nador and Al Hoceima, to divine wrath! El Mdaghri, the imam of the Hamza Mosque in Salé, said during traditional Friday prayer that God knows what He is doing, implying that the earthquakes were the result of God’s punishment for the region. The imam said that if the earthquakes happened in such regions, which he described as “mired in drug trafficking”, then the people deserved the disasters.

According to the Le360 news website the imam, instead of showing support for the victims of the earthquake, showed no compassion and allegedly blamed Moroccans’ behaviour for the natural disaster.

Residents of northern Morocco were outraged by the imam’s words and have described him as “ISIS-like”.

A little seismic history tells another story

Back on November 1st, 1755, a massive quake struck Portugal, Spain and northern Morocco in what came to be known as the Great Lisbon Earthquake. With an estimated magnitude of 8.5 to 9.0, the earthquake nearly destroyed the city of Lisbon. What wasn't destroyed by the quake was demolished in the ensuing tsunami and fires that raged for days. Altogether, at least 40,000 people were killed.

More than 250 years later, geologists are still piecing together the tectonic story behind that powerful earthquake. A unique subduction zone beneath Gibraltar, the southernmost tip of the Iberian Peninsula, now seems to be culprit. Subduction zones are the spots where one of Earth's tectonic plates dives beneath another, often producing some of the world's strongest earthquakes.

Marc-Andre Gutscher, a geologist at the University of Brest in France, says, "If subduction occurred, and is still occurring here, then it's highly relevant to understanding the region's seismic hazards."

Gutscher's work has shown that sunken ocean lithosphere — a layer that comprises Earth's crust and upper mantle — lies beneath Gibraltar, and that it's still attached to the northern part of the African Plate. Other teams have found crumpled ocean crust and active mud volcanoes in the Gulf of Cadiz, where water within the buried lithosphere mixes with sediments and boils up to the surface.

Altogether, these lines of evidence make a pretty convincing case for subduction, Gutscher said.

The world's tectonic plates

But unlike the textbook examples of huge subduction zones found at the Mariana Trench or under Alaska's Aleutian Islands, this subduction zone is comparatively tiny.

"Its very small size and ultra-slow motion make the Gibraltar subduction zone unique," Gutscher says. "It's probably the narrowest subduction zone in the world — about 200 kilometres [120 miles] wide at most — and it's moving at far less than a centimeter per year."

What's happening under Gibraltar is an example of something called rollback subduction: As the sliver of lithosphere sinks into the mantle, the line where it's still "hinged" to the African Plate rolls back further and further, stretching the crust above it.

If subduction under Gibraltar is a thing of the past, there's little danger of future earthquakes. But that's not true if it is still happening — as Gutscher and many others believe to be the case.

That's because subduction has already created a tiny tectonic block, or microplate, between the African and Eurasian Plates. Researchers using GPS have shown that this microplate is still moving a few millimeters westward every year, thanks to ongoing rollback subduction.

The boundaries of this microplate lie in southern Spain and northern Morocco. Like California's San Andreas Fault, they're strike-slip boundaries (but smaller and slower-moving), so they're capable of generating earthquakes every now and then, Gutscher says.

The Great Lisbon Earthquake

But as far as another Great Lisbon Earthquake, residents of this region can breathe easy — at least for another millennium or so.

"Given the very slow motion of the faults in the area, you need many centuries to build up enough slip to generate such a great earthquake," Gutscher explained. "A magnitude-8.5 or -9 earthquake is probably pretty much out of the question, since the last such tremendous event was only 250 years ago."

While the science may be correct, it is little comfort to the citizens of Nador and El Hociema, who are living on shaky ground.

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Friday, March 18, 2016

Do You Want To Report on the Fes Festival 2016?


Are you an experienced journalist who loves music and wants to visit Fez? Join The View From Fez team to cover the Fes Festival of World Sacred Music from 6th to the 14th of May, 2016

The View From Fez is the only English language media partner of the Fes Festival of World Sacred Music and we pride ourselves on posting reviews and stories about concerts and events the same day they occur. We are also the only media outlet to offer comprehensive coverage of the Festival on a daily basis, including the afternoon and evening concerts, Sufi nights, the Fes Forum, fringe events and the magical atmosphere in the city.

We are looking for someone who can write clear, concise and entertaining copy accurately and fast, and take publication quality photographs, to be part of our team for the nine days of the Festival. Some musical knowledge is essential. Spoken French would be handy, but you may be able to manage without it.

We will cover your expenses to fly from the UK or Europe, (or subsidise a flight from the US or anywhere else); accommodation and food plus a media pass to all the events at the Sacred Music Festival. Being a blog and not a major news organisation, we can't offer additional payment, however, we can promise an extraordinary experience and the fun of being part of a dynamic team for nine days.

See an example of our style and coverage here: Fes Festival 2015

For further details, please contact our Features Editor Suzanna Clarke at The View From Fez.



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Thursday, March 17, 2016

France-Morocco Cultural Season 2016


The French Institute of Morocco has unveiled an ambitious programme of more than 800 events during the 2016 cultural season

The programme included 200 performing arts events, 300 days of exhibitions, 400 film screenings and a score of other major events in 12 Moroccan cities.

With warmer weather arriving Moroccans are ready for the festival season to begin, starting with the French Film Festival from March 18th to 20th. The event will be hosted simultaneously in five cities: Casablanca, Marrakech, Meknes, Tangier and Tetouan.

The opening film is Mohamed Hamidi’s La Vache. The film is a road movie with a twist. The travelling companions are Algerian farmer Fatah (Fatsah Bouyahmed) and his prize cow Jacqueline who he dreams of entering in competition in Paris at the renowned Salon de l’Agriculture.


The scenario is nothing new. It’s roughly the basis of the classic 1959 French film La Vache et le Prisonnier (The Cow and I) directed by Henri Verneuil with comic actor Fernandel in the lead role. Verneuil’s film was a huge hit and likewise Hamidi’s La Vache swept the board at the recent Comedy Film Festival in the ski resort of Alpe d’Huez.

French Moroccan actor Jamel Debbouze co-stars and is also the film's co-producer.


Fatima from director Philippe Faucon, who won the Louis Delluc Prize in December 2015 and the César Award for Best Film in 2016 will also be shown in the selection of 7 movies.

Ticket prices are being kept down to ensure Moroccans can afford to enjoy the movies.

See also our story on the Meknes Festival of animation

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Wednesday, March 16, 2016

Carrefour Launching premium "Vie" label in Morocco


Carrefour supermarkets have announced that they will launch their premium label branches in Morocco, with 10 stores by the end of 2017. "Label'Vie" first signed an exclusive franchise agreement with Carrefour back in 2009
Label'Vie has 60 stores in Morocco (Carrefour Market, Carrefour hypermarkets and Hyper-Cash Atacadao)

The move will mean an upgrade for some stores that are already operating so as to include the "luxury" products.

Carrefour has been a popular shopping venue in Morocco for years, not only with the burgeoning middle-class, but also with the large expat community.

According to the Carrefour website the first branches to go upmarket will be in Rabat and Casablanca. According to a report carried by the Huffington Post, a Carrefour spokesperson says, "We will launch this "luxury" segment in two pilot stores: Carrefour Market Velodrome in Casablanca and Rabat Zaërs before the end of 2016." These are two stores that already cater to a clientele with a high purchasing power."

These supermarkets will offer "high quality" products, including organic products and world cuisine (Asian, Italian, Mexican, etc.) as well as high-end Moroccan products.

Carrefour Marrakech

This new concept also aims to offer more services to customers, including easy access to parking. "We will build a lot of comfort in the store, and the availability of vendors and consultants for clients," said the Carrefour source.

The group will be assisted by Schweitzer Projects who previously worked for the luxury deli Bon Marché in Paris. Schweitzer specialises in upmarket display and innovative supermarket design and shop-fitting.

A Schweitzer Projects design for Carrefour

Carrefour-Label'Vie now has sixty stores in Morocco (Carrefour Market, Carrefour hypermarkets and Hyper-Cash Atacadao). The French group, which has more than 10,000 stores worldwide, launched a similar concept in Italy, with outlets called Carrefour Gourmet in Rome, Milan and Turin.

The Label’Vie group, one of Carrefour's franchise partners, opened an Atacadao store in Morocco on 4th of July, last year in Fquih Ben Salah, the “Fquih Ben Salah” Atacadao store has a sales area of 3000 sqm.

The Label’Vie group now has 8 Atacadao stores in Morocco, located in Casablanca (Aïn Sebaâ), Fes, Oujda, Tangier, Rabat, Marrakech, Agadir and Fquih Ben Salah.


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