Showing posts with label Shopping. Show all posts
Showing posts with label Shopping. Show all posts

Wednesday, March 16, 2016

Carrefour Launching premium "Vie" label in Morocco


Carrefour supermarkets have announced that they will launch their premium label branches in Morocco, with 10 stores by the end of 2017. "Label'Vie" first signed an exclusive franchise agreement with Carrefour back in 2009
Label'Vie has 60 stores in Morocco (Carrefour Market, Carrefour hypermarkets and Hyper-Cash Atacadao)

The move will mean an upgrade for some stores that are already operating so as to include the "luxury" products.

Carrefour has been a popular shopping venue in Morocco for years, not only with the burgeoning middle-class, but also with the large expat community.

According to the Carrefour website the first branches to go upmarket will be in Rabat and Casablanca. According to a report carried by the Huffington Post, a Carrefour spokesperson says, "We will launch this "luxury" segment in two pilot stores: Carrefour Market Velodrome in Casablanca and Rabat Zaërs before the end of 2016." These are two stores that already cater to a clientele with a high purchasing power."

These supermarkets will offer "high quality" products, including organic products and world cuisine (Asian, Italian, Mexican, etc.) as well as high-end Moroccan products.

Carrefour Marrakech

This new concept also aims to offer more services to customers, including easy access to parking. "We will build a lot of comfort in the store, and the availability of vendors and consultants for clients," said the Carrefour source.

The group will be assisted by Schweitzer Projects who previously worked for the luxury deli Bon Marché in Paris. Schweitzer specialises in upmarket display and innovative supermarket design and shop-fitting.

A Schweitzer Projects design for Carrefour

Carrefour-Label'Vie now has sixty stores in Morocco (Carrefour Market, Carrefour hypermarkets and Hyper-Cash Atacadao). The French group, which has more than 10,000 stores worldwide, launched a similar concept in Italy, with outlets called Carrefour Gourmet in Rome, Milan and Turin.

The Label’Vie group, one of Carrefour's franchise partners, opened an Atacadao store in Morocco on 4th of July, last year in Fquih Ben Salah, the “Fquih Ben Salah” Atacadao store has a sales area of 3000 sqm.

The Label’Vie group now has 8 Atacadao stores in Morocco, located in Casablanca (Aïn Sebaâ), Fes, Oujda, Tangier, Rabat, Marrakech, Agadir and Fquih Ben Salah.


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Wednesday, January 13, 2016

Fez and the Street Vendor Invasion


Fez is experiencing an increase in the number of street vendors. The problem has grown to the point where locals and shopkeepers are calling for action from the authorities

The problem is particularly severe in the narrow streets of the Medina, where all kinds of goods and food are on sale by vendors: clothes, appliances, fruits and vegetables and sometimes fish.

As one shop owner complained "In short, the city is being transformed into a giant open-air hypermarket".

"We need local authorities, and elected councils, in collaboration with civil society, find a solution to this phenomenon in order to ensure the safety and cleanliness of the city," said a city official.


The issue is not new and, as The View From Fez reported back in 2011, the government has long recognised the urgent need for a solution.
"We must accept that we now need a new approach to integrate these people better into the formal sector," Trade Minister Ahmed Reda Chami told legislators in May 2011."We need to create and set up new markets and spaces, but we also need to involve other departments, such as the interior ministry, and local authorities," Chami said. 
Economic Affairs Minister Nizar Baraka said that the Moroccan government is paying particular attention to the issue and that help is on the horizon: "The main thing is to bring about a transition from the informal to the formal sector, that's what needs to happen." A study commissioned by the Ministry of Trade revealed that Morocco now has 238,000 street vendors, 90% of whom are men. And since some 70% of them never went beyond the primary level in school, their employment options are limited. The government report's recommendations will be implemented soon, Trade Minister Chami said in June 2011. The aim, he said, is to integrate street vendors into the formal sector in order to improve their standard of living.

Sadly, little seems to have changed in the subsequent years.

Thorny, complex, and difficult ... the street vendor issue could even be described as "unmanageable".

Elected officials and authorities are reported to have rejected responsibility for the management of urban space. The daily Le Economiste reports that the control of urban space has become "politicised" since the recent municipal elections. Yet, according to Councillor Said El Janati, the new mayor of the city, Driss Azami El Idrissi "has devoted a billion francs (10 million dirhams) to improve the lot of street vendors."

In the Medina ,the main access to the new R'cif square, built at a cost of some 30 million dirhams, has been invaded by what locals describe as "hawkers, beggars and vagabonds".

Last Thursday Essaid Zniber, the Wali of the  Fez-Meknes region, visited the R'cif area and saw for himself the the inconvenience caused by the hawkers. In the Sbitriyyine neighbourhood, close to Dar Lazrek, a vendor was selling oil-grilled sardines, producing a smell so strong that it pervaded much of the Chemmaîine tourist circuit and the main access to the Quaraouiyine Mosque. Of even more concern was that the vendor was using a gas cylinder in the street, next to an electricity substation and amid shops that contained flammable glues and paint thinners.

The situation is not much different in Bab El Sid Awwad where an entire family sells sandwiches and snails to visitors to the Medina. When asked by an enforcement officer to move away, a female member of the family threatened to set herself on fire in protest. Faced with such threats, the authorities say they are hamstrung.


In Fez, the small itinerant traders have spread through all districts and challenge the formal traders, setting up their stalls in front of shops. Businessmen say many areas of the city of Fez (as everywhere in other cities) have been taken over by informal trade. Essaada, Narjisse, Talâa, Imam Ali,
Florence Avenues Hassan II and Mohammed V are all places "infested" by this social phenomenon. Currently, improvised souks are being created on the main streets, in front of houses, shops, schools, and mosques.

In the neighbourhoods of Monte Fleuri, Al Atlass, or in Bab Ftouh,  the vendors on public roads are causing dangerous conditions for pedestrians, vehicles and motorists.  For many observers, the organisation of street vendors is a critical need.

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Monday, December 23, 2013

Mega Shopping Mall for Casablanca



The concept plan for the new Zenata Eco-City in Casablanca

An agreement has been signed to build the largest shopping mall in Morocco, and one of the biggest in North Africa. The new center, to be called Zenata Eco-City, will be located on the eastern outskirts of Casablanca and is scheduled to open in 2017 

The Moroccan mall will include 120,000 square metres of retail space across two levels, including a 26,000sqm IKEA store, a 8,350 square metre Marjane hypermarket, a 10,000 square metre leisure and fun zone and a 3,400 square metre cinema, as well as other retailers.

Zenata Eco-City’s 1,830 hectare master-plan is expected to become home to 300,000 people as part of a strategic plan to reduce socio-economic imbalances in Casablanca and to boost the city’s economy.


Al-Futtaim Group vice president Omar Al Futtaim

The shopping mall is being developed by Dubai-based conglomerate the Al-Futtaim Group - a group which employs more than 40,000 people across 100 companies in 30 markets. This is their first project in Morocco and they are undertaking it in conjunction with Marjane Holdings, a leading Moroccan retail developer, and Portuguese company Sonae Sierra, which owns 49 shopping centres and manages 85 malls internationally.

Al-Futtaim Group vice president Omar Al Futtaim said, “This is a major milestone for Al-Futtaim Group’s inaugural foray into Morocco’s 32 million-strong market as we continue our regional expansion drive in the African continent...With roughly 15 percent of the country’s total population concentrated in the immediate catchment area of this development, our investment promises to yield the right returns.”

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Thursday, May 30, 2013

Fez's First Multi-Story Shopping Mall


Fez locals have flooded the newly opened Borj Fez shopping mall on Route Taza since the opening on Saturday. 

For many Fez residents, the three story high Borj Fez will be their first taste of the mega-malls ubiquitous in the United States, Europe, parts of the Middle East and Asia. Filled with more than 70 stores, including major franchises such as Carrefour, Virgin, Camaeiu and Nespresso, Borj Fez offers a very different shopping experience to the small individual shops of the Ville Nouvelle, and the souqs of the Medina.

Excitement among Fassis is evident, with frequent queues to get into the shopping centre and many younger people posting their status on Facebook as being at Borj Fez, with photographs of themselves outside it. And, as a reader reminded us, "the thing that has been causing the most excitement and hilarity - the first escalators in Fes! Watching people try and step on them for the first time is very entertaining."


It's a sign of the growing Moroccan middle class that American and European owned franchises judge they will be able to generate sufficient turn-over, when the cost of a 200 dirham shirt or a 135 dirham packet of designer tea is more than the daily wage of many of Moroccans.

Samira, 17, from Oued Fez, says she and her friends are "excited to be able to see new things that are available. Even if we will have to save (up) our money to buy them."

The shopping as entertainment experience is enhanced by the children's Fun Park on the third level, along with the food court, which has a Burger King and a Pizza Hut.

The first escalator in Fez!
As a consumer, the wealth of choice offered by stores like Carrefour is desirable - the honey section alone is half an aisle long, and the fish section offers a remarkable variety. However, in a broader economic sense is the question of how it will affect the small businesses of the Medina, Fez Jdid and the Ville Nouvelle. The experience in Western cities is that small family owned stores simply can't compete with the buying power of the franchises; their customer base is reduced and there are forced closures. All over the Western world, the corner shop has become an endangered, if not extinct, species.

Of more specific concern is the effect on the artisans of the Medina. The main source of customers for artisan made products are Moroccans. Given a finite disposible income, will the Moroccan middle classes be tempted to buy Chinese made homewares and imitation tagines (they have small ones in Carrefour) at a cheaper price, rather than those that are locally made?

A wealth of white goods is on special at the entrance to Carrefour - everything from sandwich toasters, to juicers, to irons; and the relatively low prices will help to make such conveniences affordable to a broader group of shoppers. However, the sight of the large number of inexpensive Chinese motorbikes on sale will make many Medina residents cringe.

In recent years the Medina has suffered an influx of motorbikes, which often pay scant regard to pedestrians, donkeys and mules in the narrow alleys, and have also been used for purse snatching. Although banned in the World Heritage listed Medina, such restrictions are rarely enforced, and it would be a pity if the pedestrian experience of the Fez Medina became as unpleasant as that of the Marrakech Medina.

While the consumer choices offered by Borj Fez are certainly welcome, frequently such "progress" comes at a cost.



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Sunday, February 12, 2012

Over-priced Carpets and Priceless Wisdom

Today's guest contribution comes from the bio-adventurer, traveller and travel writer, Christina Ammon. Christina is currently staying in Fez while she works on her next book. She kindly took time off to record her first impressions of the Fez Medina. 




 Abdul gestured to heaven.

 I used to work for money. Now I work for Allah. We are sitting outside his ceramic shop in one of those rare beams of sun that filter into the Fez medina at midday. Just a moment ago, he was laying on a heavy sales pitch for a tagine; now he was praising Allah. 

This was not like shopping in America. The sales clerks at Victoria’s Secret or The Gap are more interested in pushing a three-for-the-price-of-two panties – or spieling on about their credit line – than sitting in a ray of sun talking God. 

But to be clear: Abdul did have a keen interest in selling his wares. Anyone who has spent a split second in the medina knows that the shopkeepers are relentless. They call out to you everywhere you walk, and sometimes trailing you down the street. 

But what is redeeming about medina is that although overpriced gadgets may be plentiful, so are spiritual truths. The salesmen of the medina are shape-shifters. One minute Yousef-Carpet Salesman is tricking you into his shop and the next, he is waxing on like Khalil Gibran. 
“One day sunny, one day raining. One day good, the next day bad.” Si Mohammed was standing amidst the antique vases of his furniture shop. “That your heart is beating, this is important.” He placed his hand on his chest. “Health. It is the only thing that matters.” 

Somehow the shopkeepers of the Fez medina aren’t aware of the dirty secret of all thriving capitalist societies: that happy people don’t buy things. Dissatisfaction – not gratitude—is what fuels consumerism. Don’t remind people of the good fortune that is health. Tell them they are not thin enough, blonde enough, or young enough and their wallets will turn inside out. And lose the Insha-Allah, that laissez-faire sentiment that turns our fate over to the Higher Power. Tell them that with the right pair of skinny jeans, they can be the master of the universe. 

“Enjoy every second. For you do not know when and where you will die,” Rachid counseled as I leaned toward the mirror to inspect a pair of silver earrings and formulating my bid. My heart leapt. He’s right! I plucked the earrings from my lobes. What am I doing spending money in this dark shop when I should be out on the sunny rooftop, watching migrating storks and the springtime hills?

It’s not just wise words that you find in the medina, but also wise postures. Old men in djellabas lean all day against weather-stained walls, content as horses turned out to pasture. They occupy sidewalk tables, taking in the scene over cups of mint tea that never seem to empty. On my way home each day, I pass the same plumber taking the same seat of repose in the same chair. Such postures don’t exist in America. There, time is money, and everyone must fiddle with their cell phones, or be on their way somewhere. In the contented body-language of the Fassi lies a sort of somatic advertisement for Simply Being. 

No shopping trip is perfunctory in the labyrinthine byways of the medina. The sacred and the profane mix like intimate aromas and aggressive sales pitches are in no way at odds with spiritual pursuits. False guides bamboozle you into a tannery tours en-route to the mosque. Carpet sellers sing Hamdulila! and then rob you blind. The wisdom of the ages echo off walls hung with overpriced kitsch. You set off scouting for a roll of toilet paper, and suddenly find yourself standing in the center Si Mohammed’s antique shop, spellbound by his wisdom, and giving thanks for the very beating of your heart.

Medina plumber - photo Suzanna Clarke
Read about Christina's bio-adventures.

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Monday, January 23, 2012

The Not-Very-Moroccan Mall


The construction of the Morocco Mall was a massive undertaking. The site manager, Salwa Idrissi Akhannouch, says that 100,000 people were involved in the construction and that, to date, the shopping centre has created 5,000 direct jobs and 21,000 indirect jobs. "It is something the nation can be really proud of," Akhannouch said. At the time of the opening, the outgoing Trade Minister, Ahmend Reda Chani, was also upbeat, "The mega-complex could turn Casablanca into a major shopping destination like Dubai," he said.

 After the mall was officially opened and the razzmatazz had subsided, Linda Harris, a contributor to Morocco World News, decided to take a look. Her report about the new Morocco Mall was first published by Morocco World News and is reposted with permission.

 It lit up the night in florescent colours covering the entire spectrum of the rainbow. Coming out of Casablanca in the evening, after a 15 minute drive past dark stretches of beach front on one side and walled-off slum quarters on the other, the sudden appearance of the massive Morocco Mall was truly overwhelming. I turned to my Moroccan friend, who had been kind enough to offer me a drive out, poked him in sheer exaltation and said something to the extent of “My Goodness, it is HUGE!! Look at all these lights. I can’t believe my eyes. This place looks like Shanghai!!”

My absolute surprise in the grandeur of the mall was not entirely unfounded. While Morocco is one of the more progressive counties in Africa, it is still plagued by vast poverty, run down buildings and streets in need of repair. Although new construction is happening across the country, nothing compares in scale to the mall.

As I sat in the car in front of the grand new building, I could not believe my eyes. The grounds were green with immaculate landscaping. The sidewalks were accented by decorative street lights, all of it leading towards the entrance of the giant structure. Never have I seen a place in Morocco that even remotely resembles the glow and glitter of the Morocco Mall. “They have a movie theater”, I exclaimed joyously, “and it is so clean here, so full of light. Can we go in?”

It opened the day I left Casablanca. I was told that the evening air was filled with excitement, as locals travelled to the mall to see it open. They stood, amazed, at a distance, outside barricades and looked into a Mecca of splendour and richness. The Morocco Mall is an astonishing project that has been four years and $270 million in the making. The mall features 350 stores and stretches across 24,700 acres. It has more than forty restaurants, a 1,000 square meter state-of-the-art 3D IMAX theatre, a large musical fountain and a massive fish tank with more than one million litres of water. The fish basin is a magical journey and is on display in the heart of the mall, from a glass elevator that ascends though the water.

Princess Lalla Meryem inaugurates Morocco Mall  
Morocco Mall is said to be the fifth largest mall in the world, and is expected to receive more than fifteen million visitors a year with sales approaching five billion Dirham (600 million US dollars). The project is expected to create 21,000 indirect jobs and 5,000 direct jobs (Source: AP).

I couldn’t wait to go. So when I returned to Casablanca a little more than a month later, I made a point of reserving an entire day and night to explore this amazing mall. I took a taxi from the city and arrived into an oasis of order and peace. Each entry is armed with guards and alarms, as is every flight of stairs and escalators. Almost everyone speaks French and English and is delighted to do so. The main entrance is a screening point, fully equipped with armed guards and handheld metal detectors, where some are allowed to enter, and others are not. Those who are not, are the poorly dressed, the pan-handlers, and thieves.

Leave it not to me to attempt to understand how the guards know who is who with nothing more than a glance; but they do. Some are summarily shown the door, long before they can get to it. Subsequently, the mall has a distinct feel of safety and tranquillity. Morocco’s wrestling match with a massive social and economic imbalance stays outside.

I went directly to the Starbucks coffee and ordered my usual drink. With a little explaining back and forth in English and French, I managed to get it just the way I like it; and at that, I even got service with a smile. Sure I had to pay 35 Dirham, but it tasted good, and since I make a western sized monthly income, I could afford to pay this higher than western price. Cup in hand, I walked the sizable mall. The layout is quite simple to figure out. The mall is cruise ship-shaped with an oval figure-8 walk area in three levels, with Galleries La Fayette in the middle of the ovals, and the surrounding areas filled with stores.

At the ends are the Marjane, the Adventureland Theme Park, including ice rink, and the food courts, placed beautifully with a view of the ocean. In the front is the IMAX theatre. Flowers, high-end decor and seating areas are all pleasing to the eye. As we neared midday, a melodic voice came over the speakers and started reciting Adhan. A few employees scurried off through back exit doors to attend to prayers. In the closed off sections of the mall there are prayer rooms, along with meeting rooms, six classrooms for language, cooking, beauty school, and two exhibition halls.

Critics have argued that there is little about the mall that is Moroccan. They are wrong. There is nothing about the mall that is Moroccan. Shy of the Souk, the location, and the call to prayer, there isn’t anything here that you wouldn’t find in any American or European mall. And the souk bears little to no resemblance of the souks one can find around Morocco.

(Photo: Samia Errazzouki courtesy of Al Akbar
The stores are a broad selection of western mall staples. At the bookstore play-zone, a young mother can be seen reading to her 4 year old child from a book. At the coffee shops, westerners and well dressed Moroccans are plugged into their computers and surfing the net over a cup of coffee served in paper cups. The food-court displays the familiar brands and tastes of fast food from the palates of American, French, Italian, Chinese, Lebanese, and Thai. The crowded discount chains are featuring goods made in China, the same goods as one finds at discount stores throughout the west.

In a separate section, the upscale western luxury stores are bedazzled with crystals, handsome security guards and high-end lighting, along with prices so impossibly high that even I, as a westerner, felt intimidated, and decided to remain on the outside looking in; joined at the windows by the brave few local Moroccans who had dared to enter the ‘luxury-zone’. In front of the lingerie stores, teenage boys can be seen pace back and forth, trying to look inconspicuously at the tiny silk and lace garments that are near impossible to find anywhere else in Morocco, and on benches exhausted husbands take small breaks while the wives finish shopping. All of these sights are familiar throughout malls in the west.

On the outside of the mall, along the magical musical fountain, stand rows of guards, preventing the public from coming close to the water’s edge. In the evening, faint globe lights encircling the fountain cast a romantic light over the night. The fountain is designed to play for 5 minutes every 30 minutes. Sitting outside, in the green zone, gave me pause to look at the people and reflect. Will this mall really succeed?

Although I spent more than 10 hours at the mall, I spent less than 400 Dirham, settling for two books, coffee, and a food court meal. Why? Ultimately, I couldn’t get past how western it was, so I didn’t feel like shopping. There was nothing at the mall that I would not be able to find at the mall close to my home in Europe. Nothing tempted me. And since I had packed everything I needed to wear for my trip, I found no reason to buy anything else. What is more, despite a sales event, the prices were close to double of the price I would pay at home. It struck me as foolish to spend extra and go through the hassle of packing it through the airport, just to bring home clothes and shoes that I can just as easily find on a 5 minute walk from my home.

The mall investors calculate their future success on tourists and the mall revenues are closely tied into European tourism. Thus for the mall to succeed, European tourists must not only visit the mall, they must also spend a significant chunk of their vacation money there. I don’t foresee that happening. Tourists come to Morocco for the Moroccan Experience, and much as we hate it, the haggling and dirt, stress and craziness of the souks and medina, are part of that experience. These are the stories we remember, the events that we share with people at home.

We want to drink coffee out of small glasses, say ‘Shukran’, and lay down to rest on Moroccan couches. We want to eat tagine with our fingers, and argue with vendors about a knocking a few Dirham off the price. We want to come home from our trip with exotic things that we can show our friends and family. The cheap oil-lamps, the spices, the ceramics, the traditional clothes; all of it is part of what makes a Moroccan vacation complete. And the mall can provide none of those things.

I have no doubt that I will be back at the mall on my next trip to Casablanca. Not so much for shopping but because I know that after a week of the hustle and bustle of the Moroccan streets, the mall will offer me the ability to walk around the world for a bit without getting approached which is appealing to a woman who is working in Morocco and travels alone. What is more, I am meeting friends there for coffee; Moroccan friends, who like me cannot justify shopping at the mall, but who enjoys going there to look at the stores and people and enjoy a little of the western order.

Certainly, for the vast majority of Moroccans, the mall may not be a place to preserve values and dreams of what a healthy and blossoming Morocco could be. Instead, it appears as a centre for displaying what some desires that the kingdom should be – a nation where there is a sizable divide between rich and poor, a small and envious middle class looking in without the funds to participate, and where the illiterate and poverty stricken masses are sharply stratified from the wealthy few by something as tangible as gates and armed guards. What looks like progress towards a more modern Morocco, therefore, may instead become an objective example to the world as a symbol of everything that is socially wrong in the kingdom.


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Thursday, December 29, 2011

A Market in Marrakesh



The hunt for treasure among the trash leads writer Derek Workman to the Thursday market at Bab el Khermis.

When painter and writer Danny Moynihan, friend of avant-garde artist Damien Hirst, and author of Boogie Woogie, a novel that dished the dirt on the New York art world, decided to restore a riad in Marrakech’s medina, he and his wife, actress, film-maker and former showgirl Katrine Boorman - daughter of film director John Boorman – trawled the markets and souks of Marrakesh for fabrics and furniture. For "almost everything else" they went to the Bab el Khemis flea market.

"Bab" is the Arabic word for gate and, of the 12 gates in the 12 kilometre long, rose-pink 12th-century wall that wraps around the ancient city, Bab el Kermis is one of the oldest. It takes its name from the Thursday market where once camels, horses, mules and asses were sold. According to Arthur Leared, who travelled the country in 1872, “On the sale of each animal a guarantee that it has not been stolen, verified by a notary, is required”. How anyone could guarantee the provenance of a rag-tag assembly of worn out critters, (and you could probably use the same term for the dealers), many of which had walked hundreds of kilometres across sand and mountain to end up as camel meat on the tables in the open-air restaurants of the Jmaa el Fnaa, remains a mystery.

As it is Thursday, and the Bab el Kermis market has been on my ‘must-do’ list for ages, I saunter off to see what has been described as ‘one of world’s greatest mixes of junk and treasures’ has to offer. I’m secretly hoping that I might find a decent second-hand Brooks bike saddle at a bargain price, as I do at every flea-market I go to. I haven’t as yet, but it doesn’t stop me secretly hoping.

When I get to the gate I’m disappointed not to see the hordes of hustlers and cascading bric-à-tat that I’d imagined. What I mainly see is lots of young men selling mobile phones and accessories. Some are as carefully displayed in small glass cases as the sparklers Audrey Hepburn saw in the window of Tiffany’s when she was on her way to breakfast; others are simply tumbled in a ‘pile it high and sell it cheap', but there’s plenty of action going on. I’m impressed by the chap who has brought a full home gym to sell, and wonder if he brings it every week or simply anchors it to a post until the next Thursday. I hope for the sake of the poor donkeys that he brought it by van, because I’ve got one of them at home, (left by a previous tenant and carefully avoided by me), so I know how much they weigh.




I am equally intrigued by a dentist’s chair, circa 1950. Excellent piece of kit it is, and in fine condition. In fact there were two of them, so the erstwhile punter would be stuck for choice if he only wanted one. Perhaps he was considering opening his own clinic and was looking to bulk buy, and even a pair of chairs nearing pensionable age were a damned site preferable to most of those you see used by peripatetic ‘dentists’ in the souks, something rescued from the kitchen, where they simply plonk the agonised patient down before delving into the dentures with a pair of ancient pliers.

However, it turns out I’ve got the wrong gate. I’m not at the Bab Khermis - that’s a much grander entrance around the corner. I’m at a side entrance, but I’ve been sufficiently entertained by what I’ve seen so far that I decide to dive into the souk and come out by the main gate later, to see if I’m missing anything. I stroll in through an archway that draws me into a clattering, banging, screeching, grinding, shower-of-sparks-flying pandemonium. To everyone else it’s just the daily noise of the metal-workers souk.

Whether it’s something that involves metal in its construction – mopeds, bicycles, ancient sewing machines – or is something that will be made entirely from metal – window grills, decorative arches, tables and chairs – there’s someone here who can fix it or make it. Scattered everywhere are large sheets of metal, long strips of steel two fingers wide, pencil-thin rolled rods that are bent and twisted to create intricate designs. Sparks shoot from angle grinders like spinning Catherine wheels as young men, with no protection other than a pair of sunglasses and a cloth wrapped around their face (and sometimes neither of those) cut, burnish and smooth. Everything is covered by a fine black powder, but this is Morocco, and the dusty monotone is alleviated by the brightly coloured djellabas of passers-by.

I watch a group of four men working on different parts of an ornate arch, just over two metres high and slightly less wide. The main structure is finished, and a young man draws the curlicue design in chalk on the concrete floor of the workshop that will be created by the thin metal rods at his side. When he is satisfied with the design he measures the first section, a shallow curve, and cuts a piece of the required length from the five-metre rod. With a lump hammer and his cold chisel, he slowly curves the metal until it reproduces perfectly the design he has drawn on the concrete. Everything cut, bent, curved and twisted by hand, and each piece slotting perfectly in place. I’m fascinated and could watch him for hours, but I’m dying for a coffee.

Turning away from the street of the metal workers I wander down a cluttered alleyway of wonderful ancient doors, rolls of antique rugs, Lloyd-loom chairs, exquisitely painted tables, worn and patinated with age, a '50s pram, plastic garden recliners – and yes, I even see the kitchen sink, as well as one for the bathroom, along with its bath, toilet and bidet, all in the chunky cut-corner style of Art Deco.


I also pass men and women squatting on the ground behind a pile of odds and ends that can have no conceivable value other than to someone who has nothing of value at all; a Kodak cartridge camera, a pair of stiletto-heeled shoes with one stiletto, an alarm clock with no hands, odd socks, seven-year old magazines in Spanish – similar detritus you can see on every flea-market in the world.

I hear the Koran being sung, the beautiful a cappella coming from a tinny-sounding loudspeaker hung outside a café at an alley junction bustling with second-hand clothes vendors. Anticipating a hot coffee, the sound draws me towards a table like the muezzin calling the faithful to prayer. Parking myself in one of those plastic garden chairs that succumb to too much time in the sun and bend when you lean backwards, I wave at a passing waiter and ask for a café au lait. It could well be my accent, or he may not speak French, but he casts a bemused look around the other clients, obviously not having understood any of the three words I’ve just spoken. “Mint tea,” a voice says in English, but I’ve no idea which table it came from. Obviously coffee’s off the menu. “Bien,” I say, and the waiter goes off to get it.



He comes back a couple of minutes later with a glass of something that looks as if it has been sitting around for a while, probably at the bottom of a u-bend of a kitchen sink. I reach into my pocket for some money. “One dirham,” a different voice says. “One dirham!” I think, ten centimos, cheap in any currency, about one-tenth what you would pay elsewhere. I hand the coin over – never look a gift glass in the mouth.

A mange,” says the chap with the grey stubble and wool bobble hat at the next table. They may not be big conversationalists, but they all helpfully want to get in on the act. I suddenly realise that I’m sat at a workers caff, and everyone else is getting stuck-in to bowls of bean soup or something made from bits of innards whose origin I’d really rather not know. But it’s cheap and fortifying and obviously pretty popular. No-one objects that I’m taking up a table with only a cup of mint sludge, so I sit for a while and watch the second-hand clothes salesman hawking their wares.

Afterwards, I wander into an enclosed part of the furniture makers souk, piled to the ceiling with beds, tables, fat mattresses and, it has to be said, some painfully ugly "mogernised" pieces, (that’s not a typo, it’s a derogatory word a friend invented to cover all the ugliest aspects of modern design).

One of the things that always amazes me is that in Europe, and most probably in the US and elsewhere, so much of the furniture is made from composites; plywood, block-board, chip-board, MDF – sawdust, wood shavings and a lot of glue – but in Morocco furniture is usually made out of proper wood, the stuff that actually comes direct from the trees. Okay, some of it might look as if it has been rescued from pallets, but it’s still wood.



I pass a young lad in his teens carving intricate scroll work in the top of a small table. His curved chisels are almost worn to nothing, from generations of grinding and sharpening. He uses a squared-off length of wood with one end roughly round as a handle as he carefully taps the chisel, turning his hand slowly to create a curve in the scroll, all the while chatting to his friend whose busy planing the sixty degree angle of one of the joints that will form the traditional hexagonal table.

I’m back at my workshop in the Lake District thirty years ago, choosing a length of wood from my scrap box to use as a mallet to carve the finer points of a design, my usual rounded mallet being too weighty for fine work. I’m suddenly brought back to reality when I look further into the workshop and see a large band saw where, beneath as sign that tells you without any subtlety, ATTENZIONE ALLE MANI! – watch your hands in any language – a worker is cutting a fine curve in a piece of wood without any guard on the blade. I shiver at the thought that there’s someone could easily lose one of his mani if he doesn’t pay enough attenzione.

In the wider alleyways you can hear the rattling sounds of mopeds and small vans long enough ahead in time to get out of the way and let them pass. It’s not the same with the donkeys and carts, though. The carts usually have rubber tyres, although nine times out of ten, worn down to the webbing, and the donkeys don’t exactly make the coconut clacking sound of horses galloping, given their docility and sedate pace. The first thing you know that you are stopping someone in pursuance of their livelihood is when you hear someone shouting, “Balek, balek,” which means, “Make way, make way,” but is usually said in a tone that more realistically says, “Oi, you, shift your arse!”

More by chance than design, I find myself back at the door through which I entered the souk. No, I didn’t find my Brooks saddle, but there again, I have refrained from being tempted by any of its multitude of offerings. Still, there is always next Thursday at Bab el Khermis.




Our regular contributor, Derek Workman, is an English journalist living in Valencia City, Spain – although he admits to a love of Morocco and would love to up sticks and move here. To read more about life in Spain visit Spain Uncovered. Articles and books can also be found at Digital Paparazzi.

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Sunday, December 18, 2011

Pop In To Pop Up In Fez Medina


Jess Stephens and Culture Vultures once again venture into the Fez Medina -  providing an explosion of visual arts and activities in a pop-up art shop. What, for the rest of the year is an discrete hanout on Talla K’bira, selling random items such a football posters, plastic shoes and processed meat, turns into a contemporary pop-up art shop, for two weeks only.

Five artists are on display; three from Fez, ( Omar Chennafi, Mohammed Charcaoui and Hisham Tazi), one from Catalunya (Omar Lula) and Jess who is originally from Wales UK. Mediums cover photography, calligraphy, graffiti and jewellery; all fired and inspired by their immediate surroundings. All art works are for sale.


THE SILENT DISCO

This pop-up venture is being spiced up by the provision of a silent disco. A handful of wireless headphones tuned into the dance/funk set, boom out only to those wearing them, whilst to all those around not a beat is heard. The silent disco takes place at the pop up from 18th to the 31st of December, from 5 – 6 p.m. every day.

From Boujloud pass the Bouanania Medrassa on you left, go through the tunnel and walk a few minutes along the street of artisanal products. The last hanout of that strip of shops on the right hand side is where you will come across this pop-up venture that opens from 10 – 6 p.m. until the last day of 2011.


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Tuesday, December 06, 2011

Casablanca's Morocco Mall ~ now open

Back in September The View from Fez reported on Casablanca's Morocco Mall development. At the time it was expected to open on October 20th, but the last minute finishing touches moved the date back and it was not until December 1st that the ribbon was cut. 



Spread over twenty hectares, the Morocco Mall in Casablanca is the largest shopping centre in Africa and the Middle East. The Aksal Group which is 100% Moroccan owned, has invested over 2 billion dirhams in the complex which will open October 20, 2011. Designed as an extension of the main Casablanca waterfront promenade, the shell-shaped shopping centre also houses the first Galeriés Lafayette store in Africa, set like a gem in the shopping centre. The exterior is adorned with a number of skylights, open gardens, trees and water areas. In addition to the hundreds of stores and restaurants, there is an enormous aquarium and an ice skating rink.

The development was not without critics and sceptics. Built right on the Atlantic coast, it was felt by some that the location would be damaged by Atlantic waves. Architect David Padoa, who designed the project, remained confident and says that all the challenges were met successfully.

Others were concerned that, while the building and running of the enterprise would provide numerous employment opportunities, it would have a negative affect on the surrounding retail environment. In other countries, the opening of major shopping malls - designed so that the customer spends as long as possible in the complex - has led to the closure of nearby small businesses, which cannot compete with the advertising power of the major brands.

Early signs are positive, with many people living in nearby shanty towns being employed in cleaning and maintenance jobs while others have gained positions working in retail outlets. The site manager, Salwa Idrissi Akhannouch, says that 100,000 people were involved in the construction and that, to date, the shopping centre created 5,000 direct jobs and 21,000 indirect jobs.

"It is something the nation can be really proud of," Akhannouch said. The outgoing Trade Minister, Ahmend Reda Chani, is also upbeat, "The mega-complex could turn Casablanca into a major shopping destination like Dubai," he said.

Mall developers anticipate 14 million visitors per year, generating a turnover of five billion dirhams.


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Saturday, September 24, 2011

The Morocco Mall Casablanca - set to open soon


Spread over ten hectares, the Morocco Mall in Casablanca is the largest shopping centre in Africa and the Middle East. The Aksal Group which is 100% Moroccan owned, has invested over 2 billion dirhams in the complex which will open October 20, 2011. Designed as an extension of the main Casablanca waterfront promenade, the shell-shaped shopping center also houses the first Galeriés Lafayette store in Africa, set like a gem in the shopping centre. The exterior is adorned with a number of skylights, open gardens, trees and water areas.



The Morocco Mall, which officially opens on October 20th in Casablanca, promises big things. The complex is characterized by the novel concept of "retailtainement" .

North Africa's First Imax Cinema

Not only will the mall offer a mix of retail outlets - fashion, beauty, luxury goods, culture, technology, health,  interior design, food, crafts, services, leisure, relaxation and food - the site will have a huge entertainment component. This will include an aquarium, an adventure and amusement park, Imax, the first 3D cinema in North Africa and the third largest musical fountain in the world after North America and Asia.


The diversity of entertainment and leisure activities is extraordinary, with a food court with forty restaurants, a health: spa, an ice rink, Aquapark, and fun park.

If retail-therapy is your thing, then you will be well catered for as this mega centre will bring together brands such as Massimo Dutti, Zara, Mango, Promod, Okaïdi, La Vie en Rose, Aldo, La Senza, Stradivarius and many more. Dior and Gucci will be represented by boutiques. In total, more than 85 brands will be available, some for the first time  in Morocco. In addition  there ia a hypermarket with an area of one hectare.


 In a major coup, the Askal Group have lured the famous retail outlet Galeries Lafayette with a flagship store of 10,000 m² and more than 320 brands of ready-to-wear clothing and beauty products. This is only the third store on foreign soil after Berlin and Dubai. Galeries Lafayette are not the only major French franchise to come to Casablanca. The well-known retailer Fnac is also on board, offering a huge selection of books, records, computers, audio, video and photography.

While this may provide numerous employment opportunities, it will be interesting to observe how it will affect the surrounding retail environment. In other countries, the opening of major shopping malls - designed so that the customer spends as long as possible in the complex - has led to the closure of nearby small businesses, which cannot compete with the advertising power of the major brands. 

Thursday, June 30, 2011

Gap & Banana Republic to open stores in Morocco


When Morocco Mall, Africa's largest shopping centre, opens in Casablanca later this year, Moroccans will be able to shop in Gap and Banana Republic stores just like their European neighbours.

summer fashions at Gap

As part of its global expansion strategy, Gap Inc. (which includes both brands, amongst others) announced plans to open its first Gap store in Egypt this July and its first Gap and Banana Republic stores in Morocco this October. These store openings will mark the company's first entry into Africa and will house Gap, GapKids and babyGap collections and Banana Republic's accessible luxury clothes and accessories for men and women.

While Gap products have been available to Moroccans through on-line shopping since last year, the company has confidence enough to invest in the country. "We are thrilled to be taking another important step in our franchise business and global expansion strategy by bringing our store experience to consumers in Africa for the first time," said Stephen Sunnucks, president of International, Gap Inc. "The rapidly growing consumer base in North Africa provides an ideal environment to introduce both Gap and Banana Republic to the continent."

The company has signed a new franchise agreement with the Aksal Group to open its first Gap and Banana Republic stores in Casablanca, Morocco. Both stores will be located in the city's new Morocco Mall and will open at the same time as the mall's grand opening this October.

Styled as a 'destination mall', the centre will have cinemas, including Morocco's first IMAX theatre, restaurants and an aquarium as well as retail outlets. The finishing touches are being put to the site on the coast, just south of the Hassan II mosque.




Gap Inc. is a leading global specialty retailer offering clothing, accessories, and personal care products for men, women, children, and babies under the Gap, Banana Republic, Old Navy, Piperlime, and Athleta brands. The company was founded in 1969 in San Francisco by Doris and Don Fisher.


Tuesday, February 01, 2011

Daily life in the Fez souks





Ace photographer Gerard Chemit has been out and about in the Fez medina markets and sent us these great photos.
What's for dinner, Gerard?










Thursday, May 21, 2009

Making Argan Oil in Fez



Cracking open the argan nuts

Until recently you would have needed to go to the area around Essaouira to see argan oil being produced. Now, an enterprising Fassi has incorporated a demonstration of the oil production into his cosmetic shop in Fez.

Removing the kernels

The kernels are then ground in the stone mill to produce the oil.

Sandra Killen from Australia taste-tests the oil

At the moment the shop is so new that it does not even have a name yet. However, to find it, walk from Place Seffarine, pass the tanneries and continue straight ahead. You will find it next to a restaurant on the right hand side.

More information on argan oil in Morocco.

1400 hectares of argan to be planted
Argan oil from Morocco
Argan oil extravaganza in Fez
Moroccan argan oil faces cloudy future
Argan oil recipe
Moroccan Truffles.

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Friday, April 24, 2009

The Galerie Chez Mehdi Opening Party.




Yesterday The View from Fez attended the opening ceremony of the new Galerie Chez Mehdi in Fez. Normally we would have had a report up the same day, but the celebrations went on until after 1 am at which stage none of us were capable of posting anything!


The event was blessed with perfect weather which contributed to an upbeat atmosphere that was truly festive and markedly different from the low key ambiance that has surrounded the Sufi Festival.

Cutting edge management - Jess Stephens with the scissors.

Gallery openings are often staid affairs that verge on the boring. This was not at all the case with Galerie Chez Mehdi. Under the eagle eye of the Culture Vulture Events Manager, Jessica Stephens, everything ran smoothly and on time. The street was blocked off and two Berber bands began a performance that went on for the duration.

Shihkat - the Amazigh group from Immouzer

The Tqiqia group from Fez drumming up a storm!

The view from atop one of the gorgeously caparisoned horses.

A tent was erected to provide tea and comfortable seating for those awaiting the cutting of the ribbon , but in the end it was the street itself that created the fiesta atmosphere with hundreds of guests, local onlookers and tourists packed in enjoying the spectacle. With drumming, ululating and blaring trumpets the scene was set for the arrival of the Pasha of Fez.

The Pasha arrives

Madame Ouafa, Mehdi Msefer and the Pasha

The gallery owner, Mehdi Msefer and his wife, Ouafa, mingled with the crowd meeting and greeting old friends and newcomers.

Mehdi Msefer with Helen Ranger and Madame Ouafa

One very nice touch in the opening ceremony was the sharing of the honour of cutting the ribbon. The Pasha of Fez made a half cut and then graciously handed the scissors to Mehdi Msefer who completed the task.

Sharing the honours


Once the ribbon was cut the huge crowd flocked into the gallery where cakes, drinks and tea were served.

If you would like to have a look inside the shop, visit this link: Galerie Mehdi

The View from Fez would like to thank Mehdi and Ouafa for their wonderful generosity.



Photographs: Sandy McCutcheon

(You can click on images to enlarge)


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