Tuesday, September 26, 2006

Morocco number two coolest travel destination

In a follow up to our story on Who is visiting Morocco, we can report that according to a survey by British consultancy Superbrands, Morocco is considered the second most popular place for Brits to visit. New Zealand came out as the top destination, ahead of Morocco, Fiji, Prague, Australia, the Maldives, Amsterdam, Brighton, the Bahamas and Bermuda.

The London News also had New Zealand as "The hottest place to be", saying it was reaping the benefits of a marketing campaign.

Morocco coming in second place will be greeted with appreciation by the tourist authorities in Morocco who have spent a lot of time and effort in changing the image of Morocco as a place to visit. Gone are the old perceptions of the country as a place filled with faux guides and hassling carpet salesmen - instead it is now seen as chic and desirable. The number of Brits purchasing houses in Essaouira, Fez and Marrakech is a further indication of the popularity of the new image.

So, after your holiday in New Zealand, grab an Emirates flight to Casa and take the train to Fez. There is a whole new world waiting to be discovered.




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