Showing posts with label alcohol. Show all posts
Showing posts with label alcohol. Show all posts

Thursday, April 06, 2017

Beer Drinking on the Rise in Morocco

The online news site Actu-Maroc is reporting that consumption of alcoholic beverages by Moroccans seems to have accelerated during the first days of 2017. The site comments that there appears to be no precise reason for this renewed interest in the alcohol


The increase in consumption in the first quarter of 2017 is reported to be around 7% compared to the same period of 2016. Actu-Maroc does not disclose the source of their data, but say that the figures show that Moroccans continue to have a clear preference for beer, consumption of which rose by 5% as against 2% for spirits which, for many, are unaffordable. They don't mention the consumption of wine, which is understood to be considerable.

Curiously, this increase comes at the same time as increases in the prices of alcoholic beverages due to taxes imposed by the Islamist government, which sees no harm in taking advantage of this windfall.

One reason given for this renewal is that with the approach of the holy month of Ramadan, Moroccans are stocking up now in order to cope with the future shortage when alcohol outlets are closed.
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However, Actu-Maroc points out that Moroccans are big consumers at all times, with 120 million litres of alcoholic beverages consumed annually, of which nearly 70% is for beer alone, which gives Morocco a good place in the world rankings, and according to the most serious studies, it is believed that even if the prices of his drinks continue to increase, Moroccans will still drink just as much.

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Friday, February 24, 2017

Morocco's Booming Wine Industry

Visitors to Morocco are often surprised by the availability of good local wines. Yet, the soils of modern Morocco have a winemaking history that goes back to the time its introduction by the Phoenicians and its subsequent expansion during the Roman era

 Over the centuries, vineyards periodically appeared and disappeared in Morocco, but the immigration of French wine-growers, plagued by phylloxera in 1880 in their native France, brought about a rebirth and expansion of Morocco's vineyards. French colonists introduced large-scale viticulture to both Morocco and Algeria and at the time of independence in 1956, there were 55,000 hectares (140,000 acres) under production. With the departure of the French went much of the expertise and although the wine trade continued to be significant into the 1960s, quality decreased.

The introduction by the EEC in 1967 of quotas led to significant reductions in exports Europe. With a combination of the restricted access to the traditional market, and competition from overproduction in other Mediterranean countries, much of the wine production became uneconomical, and a significant portion of Morocco's vineyards were replaced with other crops.

The Moroccan state took over much of the production between 1973 to1984, however the introduction of measures such as fixed prices for grapes, irrespective of quality and poor management of the vineyards impacted on quality and competitiveness.  In the early 1990s, there was 40,000 hectares (99,000 acres) of vineyards in Morocco, of which 13,000 hectares (32,000 acres) were planted with vines for wine production (rather than for table grape or raisin production), and of these vineyards, more than half had old or diseased vines of low productivity.

In the 1990s, during the rule of Hassan II, the Moroccan wine production started to improve due to foreign (primarily French) investment and know-how. King Hassan II appealed to French investors and wine experts to return the industry to its former peak. This was achieved by offering foreign wine companies the possibility for long-term lease of vineyards from the state agricultural company SODEA. Several large Bordeaux-based wine companies, including Groupe Castel, William Pitters and Taillan, entered into partnerships which have been quite successful in reviving the Moroccan wine industry. As an example, the Castel brand Boulaouane was the best-selling foreign wine in France as of 2005, and the vineyard area had expanded to 50,000 hectares (120,000 acres) in the early 2000s. Some smaller investors came into the market and offered higher quality wines.

Despite the notion of Morocco as a hot country with a desert climate, most vineyards are in the foothills of the coastal Atlas Mountains. The relatively high altitudes and the cooling effect of the nearby ocean preserves acidity in grapes and helps create balanced wines.

Today, the country produces about 40 million bottles of wine annually, but only about 5 percent is exported. The industry employs about 10,000 people. There are seven wine regions containing a total of 14 AOGs (guaranteed appellation of origin) and 2 AOCs (controlled appellation of origin).


Six of the seven regions are clustered on or near the Atlantic coast, to the southwest of Spain and Gibraltar, near Meknes, Rabat and Casablanca. The remaining region is farther east, bordering Algeria and the Mediterranean Sea.

About 75 percent of wines made here are red, predominantly Rhône varieties like Syrah, Grenache and Carignan, as well as Cabernet Sauvignon and Merlot. Rosé and Vin Gris—a style of greyish-pink blush wine—are produced, as are austere whites made from Chenin Blanc, Sauvignon Blanc, Sémillon and more full-bodied Chardonnay.

One of the best regions for making wine in Morocco is the Ouled Thaleb Estate, situated 20 miles northeast of Casablanca, which clearly demonstrates a similarity with the soil of Bordeaux and particularly, the Medoc region. The soil consists of sandy shale and gravel sand, and like the Medoc region, the estate is in close proximity to the sea. Located on the Ben-Slimane plateau, it faces the Atlantic Ocean and is swept by west winds which leave their maritime influence on the region.


Thalvin, in partnership with landowners in Rommani, a region of rolling hills situated at the base of the Atlas Mountains (at an altitude of 2000 feet), have planted vines where the black soil, its chalky clay subsoil and the emerging rock supply the very particular qualities desired for the making of quality wines. Grapes are hand picked and there is no use of herbicide or fungicide, so technically these grapes are grown organically.

Located 120 kilometres inlands from Rabat, in the foothills of the Atlas Mountains , the region of Meknes, by virtue of its altitude, its amount of sunshine and its mild temperatures, is the favourite country for vineyards in Morocco.

Cradle of the Designation of Geographic Origin (AOG) are the areas of Guerrouane, Beni M'tir and of the Designation of Controlled Origin (AOC) area of "Les Coteaux de l'Atlas". This region is now home to more than 60% of the Moroccan wine production. It is also the base for the now well-known "Les Celliers de Meknes" who, in June 2004, created the first Moroccan "Chateau" - Chateau Roslane.

Morocco has become the second biggest producer of wine in the Arab world, after Algeria. In the last few years the availability of wine in restaurants has improved as has the quality of the wine.

Moroccan law does not prohibit the production of beer and alcohol, but only their sale to Muslim customers. Wine can be purchased at very reasonable prices in supermarkets and an increasing number of restaurants. Alcohol is not generally available during Islamic festivals including Ramadan, except in some outlets aimed primarily at non-Muslims.

Moroccan supermarkets stock most Moroccan wines

Although more religious Moroccans dislike the wine industry, the burgeoning middle-class see moderate consumption of wine as acceptable. The statistics tell their own story. Of the 27 million bottles produced by Les Celliers de Meknes, some 26 million never leaves Morocco’s shores. Omar Aouad, the company’s director general, points out that the Koran restricts, rather than prohibits, alcohol consumption and quotes verse 67, sura 16: ‘And from the fruit of the date palm and the vine you obtain intoxicating drink and wholesome food. Most surely there is a sign in this for those who ponder.’ This is hardly a wholehearted invitation to imbibe, but many feel it is enough to be dismissive of the Islamist lobby. ‘Some groups want to ban or limit consumption of alcohol,’ said one senior wine figure, ‘but such people are batted aside by our government like a cat swatting a mouse.’

Oualed Thaleb workers at the harvest

Finding willing hands to make the wine doesn’t seem to be a major problem, either. Thalvin’s 30 permanent staff – supplemented by hundreds of male and female workers at harvest – are all locals. ‘Moroccans are very attached to the land and well-suited to cultivating and pruning vines,’ says Jacques Poulain. ‘There’s no taboo about wine. The people who work with me are all from the same tribe – the Oualed Thaleb. They’re proud of what they do. ‘Recently someone made a fuss about the sign outside our domaine, which says Thalvin – Terre des Vins. That’s the only problem I’ve had because of my profession in 11 years in Morocco. But I can’t speak for others. In Meknes, the mentality is very different.’ It is worth recalling how rapid the pace of change has been. ‘When I first arrived 11 years ago,’ says Poulain, ‘the middle class was much smaller. Now there’s a growing population of young affluent urban professionals who want to restaurant and you’ll see three quarters of the Moroccans there drinking wine.’

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Saturday, August 27, 2016

Consumption of Alcohol Down in Morocco


Since 2012 the legal sales of alcoholic beverages in Morocco has been decreasing. This trend has continued during the first half of 2016

Figures reported by the weekly La Vie Eco in its issue this week show that from January to June 2016, the legal sales of alcoholic beverages declined by 3.7% compared to the same period of 2015. Only 498,298 litres were consumed in Morocco.

Some part of the decline may reflect the decrease in tourist numbers, but the drop observed sine 2012 shows it is an ongoing issue as a result of the increase in domestic consumption tax (TIC) made in 2012 and 2013 which has significantly impacted legal sales of alcohol.

La Vie Eco explains that the strategy recently made by the Carrefour group to withdraw its cheaper offerings has contributed to the accentuation of lower legal alcohol sales.

Official figures from the Customs Administration show that spirits sales declined 7.1% to 32,070 litres. The sales of beer was 341 hectolitres, down 3.8% compared to June 2015. Wines sales dropped 2.6%.


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Friday, February 19, 2016

Four Seasons Casablanca Hits a Snag


The recently opened Four Seasons Hotel in Casablanca has run into a slight hitch. While its website advertises its "three Casablanca restaurants and bars with ocean views", the "chic" bars are running a little dry. as in a major "oops" moment, they failed to obtain a liquor licence.
The authorisation has been delayed due to the hotel’s location, which directly faces the Al Saud Mosque on the Casablanca Corniche.

"Refrigerated personal bar"?

The five-star hotel chain is at risk for not being granted a liquor license due to the terms of a very old royal decree dating back to July 17th 1967, which restricts the sale and consumption of liquor in establishments that are located near holy sites, places of worship, cemeteries, military buildings, and hospitals.

"The Bleu bar boasts a chic atmosphere for cocktails. Our sleek bar is the perfect place to enjoy the finest local oysters"

According to a report on the website Medias24, denial of a liquor license could cause serious losses for the hotel chain, which has invested one billion dirhams in building the hotel and expects to make 260 million dirhams in business during its first year.


The hotel administration are reluctant to comment on the status of the liquor license. “We do not know anything about it and the procedures for obtaining a license are under study,” a hotel official said.

Under Moroccan law there are two categories of venues with separate legal ramifications. The first category considers the sale of alcohol as the main activity, as in bars, for example. The second category, which would appear to apply in the Four Seasons' case, considers alcohol as a complementary service, as is the case of hotels.

If the venue in question falls within the second category, local authorities form a committee to study the distance between alcohol vendors in the area. According to Moroccan laws, there should be at least 300 meters of distance between alcohol vendors, but exceptions may be granted in the cases of hotels and restaurants.

Local authorities are ducking away from the case with the Governor of Casa Anfa, Najib Gourani, and the Wilaya declining to comment.

Alcohol is a divisive issue in Morocco, with many scholars pointing out that the Holy Quran does not explicitly forbid consumption of alcohol, but forbids "intoxication".  More conservative scholars beg to differ. But, as the Four Seasons Group is 50% owned by Saudi interests, and the mosque in question was built with Saudi money, it is expected the issue will eventually be sorted out in favour of the hotel.

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Monday, October 05, 2015

Ongoing Alcohol Skirmishes in Morocco


Wine Harvest Festival in Marrakech - But Casablanca Beer Festival Cancelled

Just as the good folk of Casablanca were preparing to celebrate Morocco's first Beer Festival, a statement was issued from the Wilaya of Casablanca prohibiting the holding of this event from October 8th to November 8th. Yet, on the same day Marrakech announced it is to hold a wine harvest celebration over this coming weekend.

The Morocco's Breweries Group, were told by the Wilaya that they must stop advertising the beer festival, to removing the event's promotional posters and to refrain from further organising.

The news comes as a blow to beer enthusiasts from the UK, France, Canada and the USA who were looking forward to tasting the local Moroccan beers. Simon, a beer enthusiast from Sydney, Australia, says he was excited about the prospect of visiting Morocco, but now says he feels "gutted".

In the light of this decision the wine makers must be wondering if their event will go ahead. The hub of the Wine Harvest festivities will be at Jardin d'Ines with guests including the French chef Christophe Leroy and winemaker Patrick Baudry. There will also be a gala dinner, exhibitions and meetings of artists, all in the aim of promoting the wine culture in the Red City.

Cheers! Here's to Marrakech!



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Sunday, October 04, 2015

Morocco's First "Beer Festival" ~ The Backlash Begins


The small Islamist party Uniqueness and Reform (MUR), which is close to the governing PJD, has called for the cancellation of the Oktober Fest style "beer festival" in Morocco


On Sunday (October 4) the Uniqueness and Reform Movement released a a statement in which the Islamist group called for the cancellation of the "Beer Festival"  organised by the Groupe des Brasseries du Maroc - the Moroccan Brewing Association. It is interesting that this first shot was fired by MUR rather than the PJD.

Read also: A beer festival in Morocco

In a statement posted on its website, MUR describes the event, which would be a major first for Morocco, as the  "mother of all evils" and considers it "a step in the direction of daring to overtly confront the values, identity and the law  of Moroccans".

The association is calling for "those who gave permission" for the event as well as the "media that are promoting it" to reverse their stance of the subject".

MUR's Arabic press release also pointed the finger at Morocco's French media, saying "It is noteworthy that a French-speaking newspapers in Morocco published publicity links to the so-called "first festival of beer", which included the date and place of festival activities in Casablanca".


The group also called on the "ulema, preachers, media and members of civil society" to ensure "that the event does not take place."

The event is scheduled to take place in Casablanca where the city council hall is now headed by the conservative Islamist PJD.

The festival was announced by Groupe des Brasseries du Marocthrough advertisements published in several newspapers on Friday,October 2.

The Moroccan "Oktober Fest" will be held in different bars and pubs in Casablanca, Thursday through Sunday of each week between October 8 and November 8. It is expected that it would allow Morocco to revive its beer market which has been declining for two consecutive years (-7% in 2013, -5.4% in 2014).

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A Beer Festival in Morocco!


There is a saying "If you come to Morocco, prepare to be amazed". Well, you can live here and still be amazed. A beer festival? In Morocco?  It seems like a joke, but major media outlets are running wth the story, so, hey, it must be true


For an entire month, Moroccan beer lovers can take part in Morocco's first Beer Festival. It will be held from October 8 to November 8 in Casablanca.

The festival has been organised by the local breweries and events will be shared through several bars with the added enticement of raffles and what the organisers are calling "other surprises".

The festival is an echo of the German Oktoberfest held in Munich every year. The German original hosts nearly six million visitors each year who drink 30% of the annual production of major breweries in the region. The Moroccan festival will certainly hope to emulate its German counterpart.  


Alcohol plays a strange part in Moroccan society. The official line is that it is forbidden as a Muslim to drink. Yet, a majority of the (very fine) wine produced in Morocco is consumed by locals. The growing middle class have taken to drinking wine with evening meals and almost all the larger riads providing accomodation have wine and beer on offer.

Beer production in Morocco was introduced by the French in the 20th century. Société des Brasseries du Maroc is part of the Castel Group and oversees the production and distribution of beer. Popular beers include Spéciale Flag (pilsner) and Stork (light lager). The Moroccan premium beer is Casablanca (also a lager), which costs more than the other two. Casablanca is also exported and, for instance, served in the Morocco pavilion at Epcot in Disney World, Orlando, FL.

The breweries of Brasseries du Maroc are located in Fes, Tangier, and Casablanca, also a bottling unit exists in Marrakech. The best selling international beer in Morocco is Heineken, which is locally brewed by Brasseries du Maroc under the supervision of Heineken International.


Wine production has benefited from French expertise and investment and produces more than 400,000 hectolitres of Bordeaux style wine each year. Morocco has become the second biggest producer of wine in the Arab world, after Algeria. The industry employs more than 20,000 people. Most of the wine is consumed within the country, but better wines are exported as well, primarily to France.

Mahia
Red wine dominates greatly, with over 75 per cent of production. Rosé wines and vin gris account for almost 20 per cent, and white wine for only around 3 per cent.

The other, lesser known alcohol in Morocco is traditionally distilled by the Amazigh (Berber) families in the Atlas Mountains.

Mahia, is distilled from figs and when well produced is a slightly fiery and strong spirit.

Moroccan law does not prohibit the production of beer and alcohol, but only their sale to Muslim customers. Wine can be purchased in supermarkets and some restaurants, often those that cater to tourists and visitors.

Alcohol is not generally available during Islamic festivals including Ramadan, except in some outlets aimed primarily at non-Muslims.




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Tuesday, August 18, 2015

Morocco imported 33% less alcohol in the first six months of 2015


The latest report from Morocco's Foreign Exchange Office reveals that the country imported 33% less liquor in the first six months of 2015 compared to the same period last year. Imports of beer, wine and spirits between January and June 2015 amounted to 137 million dirhams against 206 million the previous year. This represents 3514 tons of alcohol in 2015, 5609 in 2014

Either as a cause or consequence of the decline in imports, legal sales of alcohol fell by 7.6% in the first six months of 2015. This is the fourth consecutive year that the sector has posted declines. Since 2012 sales are down 19%.

Another factor is that in September 2014 Marjane supermarkets across the country stopped selling alcohol. It is believed that a portion of customers turned to the informal market and are not represented in these statistics.

The restriction of opening hours for drinking places and bars in Casablanca, which generates 30% of demand, has also increased the difficulties of the sector. Although the drop in sales was smaller than in 2014, the operators remain pessimistic about the future as it is the fourth consecutive year of lower volumes which over that period are down 19%.

According to figures from the World Health Organisation, 86.6% of Moroccans have never drunk alcohol in their lives. The remaining Moroccan drinkers consume, on average, 17.1 litres of pure alcohol per year.

Despite the heat, beer sales fell 10%

From January to June, legal sales of alcohol fell to 424,404 hectolitres. Spirits are the most affected with a fall of 14.33% to 33,025 hl. At the same time, beer consumption fell to 270,864 hl, a decrease of 10%. Wine edged up 0.7% to 120,515 hl.

During the first six months of the year sales reached their lowest level from May to the third week of July, a period that coincided with Ramadan. They resumed "from the third day of the festival," says an industry source.

Spirits importers report trouble maintaining bar sales as the informal system is gaining ground in the segment of strong spirits despite police controls. They believe that the decline in the domestic consumption tax is the only measure able to revive the sector. To justify their request, these operators emphasise that the state is also losing revenue.

Given the decline in volumes, revenues collected under the ICT on beer, spirits and wines in the first half fell 11.2% to 499.6 million dirhams.

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Saturday, August 01, 2015

Barmaid Ban "Barmy" Say Industry Professionals


According to the Wali (Governor) of Fez, barmaids are now prohibited from serving in bars. Reaction from industry professionals to this strange decision, has been swift and fierce. They were quick to denounce the decision, which they say damages the financial health of their institutions. Others point to the fact that this amounts to unlawful sex discrimination


The decision by the Wali, Mohammed Rharrabi, has also come under fire from tourism professionals who also say that it will be detrimental to the Industry. The National Hotel Industry Federation joined in the condemnation, denouncing the Wali's intervention, saying it will damage tourism.

This decision could aggravate the crisis situation faced by industry professionals. According to Assabah newspaper, traders operating in the city of Fez are to challenge this order which in addition to prohibiting bartenders in some establishments serving alcohol, has changed the opening hours for pubs and bars in ways that risk lower sales.

If this decision causes uproar among tourism professionals in Fes, it's because they rely heavily on longer opening hours, following the transition to summer time, to attract more customers and offset the losses incurred during the month of Ramadan. One major French businessman in Fez, speaking on condition of anonymity, described the barmaid ban as "barmy, une idée folle."

According to another industry source, the Wali's order is now the subject of several meetings of tourism stakeholders in Morocco. The same source pointed out that the decision prohibiting barmaids in establishments serving alcohol simply pushes managers to dismiss or even to assign them to another function that may not be in their skill set.

Tourism Minister Lahcen Haddad, for its part, denounced the discrimination of customers by some industry players but said he was not aware of the new measures decreed by the Wali.

The problem for barmaids is, sadly, not confined to Fez. In Casablanca they are now required to have a special license, a document that is not required for a male bartender. This discrimination against women forced, because of their economic conditions, to work in a bar, has, as in Fez, been condemned.

 Kacem Jdouri Jilali, President of the Association of Liquor Sellers proposes that, in the name of equality, barmaids are subject to the same working conditions as their male colleagues.


These moves may well be part of a nationwide strategy, as the Wali of Casablanca has also set new opening hours for liquor shops, bars, pubs and nightclubs.

The information originally published in the daily L'Economiste has caused consternation in professional circles. Citing a decision of the Wali of Casablanca, which repeals the opening hours legislation of1978, the newspaper reports that grocery stores and supermarkets can sell alcohol between 11am and 7pm. Bars not attached to a hotel can open from 11am an hours to 11pm, and the hotels bars 11am to midnightRestaurants without floor shows can serve alcohol from 11 am to 1 am, while restaurants with entertainment can serve alcohol until 3am. Cabarets and night clubs themselves are allowed to serve alcoholic beverages to 10:00 p.m. to 3:00 am.

Changed opening hours for liquor sales

Liquor traders also want to be able to automatically add one more hour after the switch to daylight saving time rather than obtaining a special permission, something that often take several weeks. This procedure paved the way for inexplicable decisions. Some shopkeepers or bar owners were given favourable treatment, while others found themselves refused.

Kacem Jdouri Jilali, says the treatment of retailers by authorities illustrates the hypocrisy surrounding the wine trade in Morocco. He points out that everyone knows that the handful of non-Muslim customers residing in Morocco can not absorb the domestic production of alcoholic beverages, estimated at several tens of millions of litres. Therefore, he says, this trade must be demystified and a stop put to the witch hunt whenever disturbances to public order are caused by a consumer having bent the elbow a little too much.

Unfortunately, that sounds too much like common sense.


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Sunday, August 31, 2014

Moroccan News Briefs #121


Morocco in solidarity with Ebola affected countries

With the suspension of Air France flights to Sierra Leone, Morocco is being praised for being the last country to provide flights to the three main countries affected by the outbreak of Ebola.


On Thursday, after the decision by Air France, the World Health Organization (WHO) said it was "vital" that airlines would resume flights as soon as possible so as not cut  Sierra Leone, Liberia and Guinea-Conakry off from the rest of the world.

Only the national carrier Royal Air Morocco (RAM) continues to operate 12 scheduled flights a week into these three countries.

"We are in a supportive and non-mercantilist approach that echoes the ongoing commitment of the kingdom to Africa," said RAM spokesman Challot Hakim,. He also noted that the current profitability of these destinations was zero, with flights in and out of Casablanca being at no more than 10% capacity .

Along with this decision the government ensures that all health safeguards have been taken.

The Ebola virus continues to spread in a "fast fashion" according to the World Health Organization (WHO). The WHO review released on Thursday, 28 August  identifies 1552 deaths and 3,069 patients. For comparison, a week earlier, the figures were 1,427 fatalities and 2,615 patients. WHO now predicts that the Ebola virus will affect at least 20,000 people. And will likely more than 10,000 deaths. According to the UN agency, "more than 40% of the total number of cases occurred in the last three weeks" .

Dr. David Nabarro, the UN coordinator appointed against the Ebola virus, and Dr. Keiji Fukuda, deputy director of WHO's health security, have estimated it would take at least six months to stop the epidemic of qualified '"uncontrollable" by Médecins Sans Frontières (MSF).

"The international health community has been slow to react," wrote Anja Wolz, MSF emergency coordinator in Sierra Leone, in the New England Journal of Medicine .


Casa - Fez train derailment "due to human error"

The derailment last Wednesday at Zenata of the Casablanca-Fez train, "was due to human error," said  the Office National des Chemins de Fer (ONCF), stating that "the driver and the conductor of train did not comply with "the protection signals "and that the employee who died" had no responsibility for the accident."


The investigation by a commission of experts from ONCF revealed that "a freight train from Ain Sebaa was normally proceeding on a service line at Zenata. Thus, the signaling system automatically put the protection signal in the stop position".

"The driver and the conductor of train did not comply with this signal and crossed at high speed despite the action of the emergency brake. This caused the derailment of the train and due to its momentum it slid about 300m and hit a contributor and an empty car parked on adjacent tracks, "the statement said.


North Africans prefer a beer

The World Health Organisation has published its latest report on worldwide consumption of alcohol. Viewed from an  international perspective, the figures for the Maghreb are not alarming. 


In North Africa the figures put Tunisia in top spot where consumption has grown from 1.4 litre per person in 2003-2005 to 1.5 litres in 2008-2010. Algeria is in second place an annual average of with 1 litre of alcohol per person on average. This figure remains the same as it was back in 2003. The most surprising thing about the Algerian figures is that it is now the country with the highest alcohol consumption in the Maghreb.

Morocco comes in in third place with a slight increase (0.9%) on the figures from 2003-2005 to 1.5 litres in 2008-2010. The figure is suspect as some Moroccan information is missing.  Morocco does not release statistics or information concerning tax revenue on spirits, wine and beer.

An interesting statistic that emerges from the WHO figures is just how much the three Maghreb countries in the survey like their beer.  Tunisian beer consumption accounts for 68% of all alcohol consumed. In Algeria it is 63% and and finally 44% in Morocco.

The differences between the countries are more stark when it comes to wine. While not being as popular as it is in France (56%) Moroccans take top spot with 36% followed closely by Algeria where wine accounts for 35% of alcohol consumption and Tunisia on 38%.

The least consumed alcohol in all three countries remains spirits - Morocco 20%, Tunisia 4% and Algeria below 2%.

In comparison to the rest of the world the inhabitants of the Maghreb are very moderate drinkers. The religious aspect of Muslims drinking is explained by Moroccans as an understanding that the Holy Koran does not specifically forbid the consumption of alcohol but rather it forbids becoming intoxicated.


Contemporary art exhibition in Asilah

The MAC EXPO 2014 International Symposium of Contemporary Art in Asilah continues until September 20. Organized by the Association for Art and Culture (APAC), this exhibition brings together painters and contemporary sculptors from different cities of Morocco and from around the World.



Of particular note is the House of Contemporary Art located on the beach at Briech (6 km on the road to Tangiers). The MAC Expo helps strengthen exchanges between artists and intellectuals and artists from both sides of the Mediterranean and Middle East. Among the artists exhibiting include Mohammad Al Jaloos (Jordan), Mohamed Abou El Nagua (Egypt), Sami Ben Ameur (Tunisia), Christine Kertz (Austria), Nadira Mahmoud (Oman), Enzo Marino (Italy), Ali Rashid (Netherlands / Iraq), Diego Moya (Spain) and Moroccans Bouragba Omar, Ahmed Jaride, Tawfiq Chichani, Ahlam Lemseffer and Abdelkrim Ouazzani.

The House Contemporary Art is a cultural arts center that features a gallery and artists residence. For more Asilah Information: 0661.460648

Dates for Moroccan school year

The 2014-2015 school year is scheduled to commence on Wednesday, September 10 for primary schools and Thursday, September 11 for college and high schools.

The school year for students in the second year of preparatory classes at higher technician certificate (BTS) is also scheduled for September 11 while students in the first year of the BTS preparatory classes begin the school year Monday, September 15, 2014 and preparatory classes will begin Monday, September 8.

Back to school for teaching and administrative staff is set, meanwhile, for the first Monday in September, while for teachers, it is scheduled for Tuesday, September 2.


Tourism growth in Marrakech

Tourism in Marrakech is booming again. According to a report from the CRT (Regional Tourism Centre) the city has seen over 1 million arrivals in the first seven months or 2014


CRT Statistics indicate that the 1,084,305 arrivals is an increase of 9.06% over the same period the previous year.

The number of bed nights sits at 3,093,065 an increase of 11% and the occupancy rate of hotels has risen to 53% with an attendance rate that reaches 84%.

The 14 main clubs and entertainment centres in Marrakech are showing a variable occupancy rate between 60% to 90%.

Forecasts until December indicate a good year for tourism establishments in Marrakech with no fewer than 35 conferences, international events and festivals planned in the next five months.

As the top tourist destination in Morocco, Marrakech has 175 registered hotels and 980 guest houses. Marrakech represents 48% of the capacity of national accommodation and 42% of overnight stays at a national level.


~ SUNDAY OPINION ~

THE BURKA AND BURKINI ARE NOT MOROCCAN!

The New Tribune (La Nouvelle Tribune) has created something of a storm with its discussion about the burka in Moroccan society


New Tribune recently conducted a photo shoot on the beaches of Morocco that appeared to show a resurgence of full burkas and in some cases "burkinis" (female "Islamic" bathing costumes invented in Australia - see story here).

The news site says that after publishing its findings on social networks they received a drubbing in comments from Internet users who accused them of being "mentally ill infidels" and asked the question "Why do you condemn the burka which is Moroccan and Muslim normality?"

The New Tribune responded with an opinion piece by Zouhair Yata in which he points out that Moroccan women are free to wear what they want but notes that the burka and Burkini are not the characteristics of Moroccan Islam. Instead they are concrete evidence of a behavioral disruption of those in Moroccan society influenced by Saudi Wahhabism, which according to Mr Yata is promoted specifically by the explosion of satellite TV programmes in Morocco over the last twenty years.

The journal goes on to say that Morocco has a strong Muslim tradition, as expressed by our commitment to the Sunnah in the Maliki rite and "Tarika ashaarîa." In addition, they point out that the King is not only the Head of State but also Commander of the Faithful and that in the public sphere, including the highest levels of the state including the Royal Family, the burka has never been adopted. Even the Islamist PJD does not require its female executives or spouses of its male executives to wear a hijab.

The New Tribune article concludes that it time to choose sides. "Either we defend a Morocco steeped in our traditions and our vision of Islam, or we choose to be sheep who copy imported practices that do not fit us."

 We must defend the achievements of the Kingdom because its openness means job creation and growth. We should rejoice in Morocco's tolerance and singularity because the alternative is to fall into the same chaos as Libya, Egypt, Syria, and Iraq with their very different set of values, traditions and a different vision of Islam.- New Tribune


Stereotypes anyone? Why Gulf Men Are Obsessed with Moroccan Women

Aziz Allilou, writing for Morocco World News, reports that a Saudi author has revealed in an article that Gulf men prefer Moroccan women rather than Middle Eastern women, due to the special charm they hold, saying Gulf women are themselves to blame rather than faulting the Gulf men for favoring Moroccans.


In the Middle East, the majority of women believe in the stereotypes that label Moroccan women as scheming witches plotting to ensnare rich Kuwaiti husbands by casting spells on them.

These stereotypes were even promoted on Arab Gulf TV channels, such as Kuwait’s Al Watan. The latter broadcasted the animated comedy series Bu Qatada and Bu Nabeel that portrayed Moroccan women using sorcery and witchcraft to seduce and lure Kuwaiti youngsters for marriage.

Saudi author Ghazi Abdul Aziz

However, Saudi author Ghazi Abdul Aziz explained that the truth is far from these myths. He said that Gulf men’s obsession by Moroccan beauties can be explained by the two unbearable powers they hold: their “dazzling beauty and rich culture.”

“Gulf women’s culture is a blend of the desert’s customs and traditions, Eastern Islam teaching, luxury communities plus a lot of Indian and American spices, whereas the Moroccan women’s culture is of such a different power,” Ghazi Abdul Aziz wrote.

“It consists of the Amazigh customs and traditions, pride, the Arab Islam’s teaching plus some French spices… this makes the Moroccan women very different than the Middle Eastern women,” he continues.


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Monday, October 28, 2013

Marjane Pulls Back From Total Alcohol Sales Ban


Contrary to rumours, Marjane Supermarkets have decided not to stop the sale of alcoholic beverages from all of its stores. The Moroccan retail brand still sells alcohol in some of its supermarkets, including its hypermarket Marjane in the California neighbourhood located in Casablanca and Oud Fes in Fez

Only 16 of Marjane's 32 stores would be affected, according to a source close to the management.

The news of the ending of alcohol sales was picked up by news sites in Morocco and overseas. But according to the company it is only the deployment of the new business strategy that the group has been gradually implementing since last year.

In August 2012 , the subsidiary of the SNI, announced the ceasing of the sale of alcohol in three of its stores -  Ain ​​Sebaâ in Casablanca and Marrakech and Massira Khouribga. This brought them into line with other stores belonging to the firm, such as Derb Sultan, which had never sold alcohol.

"This decision has been part of the implementation of a new marketing strategy by the distributor. It is in order to have a space dedicated to the wholesale and semi-wholesale of consumer goods instead of alcoholic drinks," said Nisreen Sebti, Head of Communications at Marjane.

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Tuesday, August 28, 2012

Alcohol Sales May Cease at Marjane Supermarkets




Marjane stops alcohol sales

Friday was to mark the date of resumption of the sale of alcohol by different distributors in Morocco (supermarkets, taverns, etc) This year, Marjane delivered a surprise. After Eid, three of its stores have failed to re-opened their alcohol shelves. There is talk of at least seven stores stopping sales and the list may grow. The information had been circulated during the month of Ramadan but had not been taken seriously by most suppliers and customers of these supermarkets before they discovered the sad truth firsthand.

The stores imposing the alcohol ban are expected to include; Derb Soltan, El Massira, Khouribga, Beni Mellal, Ain Sebaâ, Salé and Morocco Mall.

UPDATE - "Idle, drunken, rodents"

According to an informant who asked not to be named, the decision not to resume the sale of alcohol in the supermarkets at the end of Ramadan was made in response to the presence of "the many illegal dealers." This is a reference to individuals who buy alcohol and then set up illegal resale. The ban, it is hoped, will "...end the fighting caused by dozens of idle, drunken, rodents near three of the hypermarkets." An official from Marjane also told AFP that the problem was the supermarkets being close to "sensative" neighbourhoods ".

This decision has not been taken under pressure from Islamists, said the official.

Repeatedly contacted by AFP, the group's management could not be reached this week. In the absence of official communication, "everyone has his theory but the most common reason for this decision is that some (hypermarkets) are located in sensitive areas," also reported Les Echos, a French business daily paper.



Marjane arrête l’alcool.

Vendredi dernier devait marquer la date de reprise de la vente d'alcool par les différents distributeurs au Maroc (grandes surfaces, débits de boisson...). Cette année, Marjane Holding a créé la surprise. Après l'Aïd, trois de ses magasins n’ont pas ré-ouvert leurs rayons alcool. Et la liste risque de s'allonger. L'information qui avait déjà circulé pendant le mois de ramadan n'avait pas été prise au sérieux par certains fournisseurs et clients de ces hypermarchés, avant qu'ils ne constatent sa véracité de visu, la semaine dernière, au lendemain des fêtes. En tout on parle de sept magasins, à savoir, Derb Soltan, El Massira, Khouribga, Béni Mellal, Aîn Sebaâ, Salé et Morocco Mall.

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Friday, July 06, 2012

Alcohol in Cola Drinks - a Problem for Muslims

It is time that Coke, Pepsi and manufacturers of other colas came clean about their ingredients; sugars, sweeteners, additives, alcohol, caffeine ...  


Maybe the only surprise in that list is alcohol and if it is true then cola drinks are a problem for Muslims. Last month, Patricia and Thomas Chairopoulos Laurenceau, writing for the major French Consumer magazine "60 Million Consumers" published for the first time, a list of compounds detected in twenty classical or light colas. The research had been conducted by the National Institute of Consumption (INC) in Paris

Claiming that the ingredients are a trade secret the two market leaders, Coca-Cola and Pepsi, are still refusing to disclose the list of plant extracts they use in the manufacture of their products. After a thorough investigation, supported by laboratory analysis of nineteen brands of colas, the National Institute of Consumption research reveals that the drinks are potential sources of allergens and carcinogens.

Different plants and spices such as cinnamon, nutmeg and citrus, are used in these drinks. The analysis of aromatic compounds also showed the presence of certain elements, such as terpenes, which are known allergens. While food allergies and obesity are steadily increasing, consumers have a right to know what is in these drinks.

The National Institute of Consumption also detected the presence of controversial additives such as phosphoric acid or coloring E150d (Sulphite ammonia caramel). A few months ago, the State of California put this last additive on the list of ingredients dangerous to health. Coca-Cola and Pepsi responded by changing the recipe of their drinks marketed in the United States. But do not envisage any change to those sold in Morocco or Europe.

Coca-Cola remained the leading player in soft drinks in Morocco due to the company’s dominance in carbonates. The company benefits from strong distribution and marketing support, including the use of branded refrigeration appliances and storefront advertising in independent small grocers. However, domestic players have been increasing their share of the market, with Les Eaux Minérales d'Oulmès, Sotherma and Moroccan Food Processing benefiting from strong growth in bottled water and fruit/vegetable juice.


Some traces of alcohol and far too much sugar

To put an end to the persistent rumor about the presence of alcohol in colas, engineers have made 60 million doses of their own. Result? Almost half of tested colas contain alcohol - however at very low doses (less than 10 mg of ethanol per liter, or about 0.001%).

Morocco World News reports that in a statement issued by the Moroccan branch of Coca Cola , the company denied any presence of alcohol in its products and beverages. “Our beverages are non-alcoholic drinks and we do not add any alcohol as an ingredient to any of our products,” the statement says.

The company added that all their products in Morocco are compatible with the regulations of the Ministry of Health and the Ministry of Agriculture in Morocco. It also added that the production and sale of its Coca Cola beverages have been approved by the competent authority in all Muslim Countries, such as Saudi Arabia, Malaysia, Indonesia, Turkey and Morocco.

The conflicting evidence from the new research will cause concern among Muslim consumers of non-alcoholic drinks who want to make sure that what they eat and drink is halal and in accordance with their religious teachings.

Even more worrying from a health point of view is the sugar content;  Carrefour Cola Classic contains the equivalent of 19 pieces of sugar per litre, Coca-Cola contains 18 and  Pepsi 17.

These drinks are extremely popular in Morocco and it is time parents got the message that every time their child drinks a can of coke they are consuming the equivalent of six sugar cubes!

As for sweeteners present in the so called "cola lite" versions, safety is still an issue - which is hardly reassuring for products widely consumed by children and adolescents. Maybe it is time for health warnings on cans and a public education campaign.

Is it time for health warnings?

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Thursday, June 21, 2012

Moroccan News Briefs #66


THE PJD BEGINS ITS ATTACK ON ALCOHOL

"In order to preserve Moroccan identity and its religion" is the reason given by the parliamentary group PJD, the main party in the Moroccan government, for its submitting of a draft law prohibiting all forms of advertising for any beverage containing alcohol.

The draft law calls for a ban on any form of "direct" or "indirect" advertising.

This will lead to - as admitted by the PJD deputy Mohamed Zouiten - new forms of censorship. "At times we are seeing indirect advertising through, for example, televisions series which incite people to drink alcohol. In these cases it would be better to ensure checks to cut out these scenes. Both the television and the radio have a key role in raising awareness against alcohol consumption."

And this is not all, as Les Soir Echos has reported that the PJD is also targetting exhibitions and fairs, as well as food and wine tasting events and promotional activities: it will therefore not be simply a matter of announcements, billboards and media advertising.

"Our draft law cannot be called an attack on individual freedom or on press freedom. Our aim is only that of putting into practice the Constitution," said Zouiten. "We have decided to submit this draft law with eight articles within it to accompany the application of the government and parliament programme as part of the mission to apply the fundamental constitutional principles."

If the draft law passes, the consequences - on a sector which has an annual turnover of 4.5 billion dirhams (over 400 million euros) - will be immediate. "If the law is adopted and published in the official gazette, the suppression of the advertising will have to come into effect within the following 30 days. Should there be repeat offenders, the law calls for a sentence of between three months and 2 years in prison and a fine of between 10,000 and 25,000 dirhams," said the deputy.

"The contracts signed by the company for this type of advertising will be rendered null and void as soon as the law comes into force." Courts will also be able to shut down the businesses which granted the space for the exhibition or the advertising for alcoholic beverages for between 20 days and 3 months.

The PJD, which had claimed to be a "moderate Islamic" party, is convinced that this first step will be followed by others, gradually banning anything which could be considered an attack on religion. Alcohol has long been targetted by the PJD. A general increase in the internal consumption tax (TIC) had previously been proposed from 800 to 900 dirhams (over 80 euros) per hectolitre of beer, from 10,500 to 15,000 dirhams (over 1,300 euros) for liquors and for 450 to 500 (about 45 euros) for wine.


CASABLANCA'S AMERICAN SCHOOL SPAT


Divisions among parents of students at Casablanca American School have intensified after the US State Department threatened to withdraw its affiliation, raising serious question marks the governance of the prestigious school.

Last month, the elected Board of Directors set up a meeting with the students’ parents to clarify the main points that are jeopardising the school’s future amid a threat from the US Department to withdraw its affiliation unless the Board fulfilled the so-called American standards and values.

During the steamy meeting, pro-American parents called for the resignation of the Board, which was elected by them in 2010 for three years, in order to keep the affiliation and a financial assistance of $15,000 per year from the Overseas Schools Advisory Council (OSAC).

In a letter sent in February to the Board of Directors, Samuel L Kaplan, the US Ambassador stated that “it has become clear that the Board of Directors does not conform to the governance standards or values expected by the State Department.”

Kaplan made it known that the Board should not micromanage the school.

“On a sustained basis, the Board of Directors have also engaged in the management of day-to-day operations at CAS, a role that conflicts with the appropriate role of a board of directors,” said Kaplan. “Such actions have undermined the authority of the school’s leadership to conduct daily operations,” he added.

Mohammed Arroussafi, President of the Board, said during the parents’ meeting that the Board has a duty to supervise and control the finances of the school.

Tensions between the pro- and anti-Board parents reached new highs when a parent undermined the Board’s credibility by asking why the US Ambassador’s letter had only been shown to parents after almost three months.

“What if the US Ambassador tells you he’s sorry it is not going to happen?” asked Mounir in his late thirties, adding that the US Consul General told him personally that it might not be enough.

A call for the Board to be changed was applauded by anti-Board parents.

The school is accredited by NEASC (New England Association of Schools and Colleges), an independent accreditation body to which ADAEM-CAS is affiliated.

Moreover, the letter sent by Brian Shukan, US Consul in Casablanca, last month to the Board of Directors, confirmed that CAS has been an overseas American school sponsored and assisted by the State Department since its creation in 1973.

However, the State Department’s only involvement in CAS is the provision of a financial assistance of 15 000 USD per year.

A pro-Board parent said that the US Ambassador’s letter “shows how arrogant the US administration is” in dictating us what to do in our own sovereign country,” echoing the opinion of many other parents.

Talks are going on between the Board and the US Embassy after the latter made three demands - the Board must not interfere in the school’s micromanagement; must have only one non-renewable mandate and must include two expatriates among it – in order to keep the US Department’s assistance.

Meanwhile, the Board is adamant to stay the course and fulfil its duty during its term despite the US Embassy’s pressure.

MOROCCAN MUSICIANS GET LITTLE IN ROYALTIES
When Hoba Hoba Spirit are on stage, the audience sings along with every word. Words from their lyrics, such as “fhamator,” or know-it-all, have entered urban slang. But, after 10 years and 5 albums they don’t earn enough from their recorded art to live on. They have earned just $220 in royalties from their music, which is a mixture of reggae, rock and gnaoua.

Hoba Hoba Spirit
“Once we gave a concert with a French band, and when they heard the crowd singing along with us, they thought we were rich,” said Reda Allali, the lead singer of the band. “They told me that in France with only one hit, an artist can live comfortably for years.”

Many artists around the world complain about lack of funding, but in Morocco it seems particularly difficult for a singer or film star to obtain a fair slice of the revenues his or her work produces for others.

Of course, the ability to download music and other media through the Internet has made protecting artists’ copyrights a global problem. But in Morocco, artists say that the agency responsible for monitoring and issuing royalties is not protecting their rights — even when their works are broadcast on Moroccan television and radio.

“Every day our rights are violated,” said rock singer, Khansa Batma, 33, who comes from a family with a long tradition of making music.

Ms. Batma is the daughter of Mohamed Batma, the founder of Lemchaheb, a group that was famous in the 1970s and 1980s, and the niece of the music legend Larbi Batma, a member of Nass El Ghiwane, a band the American director Martin Scorsese once called “The Rolling Stones of Africa.”

Ms. Batma says that despite their musical success, her family has always struggled financially and that she was unable to complete her college degree because of a lack of funds.

“The Moroccan Bureau for Copyright is supposed to find solutions and ensure respect of intellectual property, including the piracy,” she said. “Without fixing the music market, we will continue to evolve in complete anarchy where it’s best to be friends with the right person.”

The Moroccan Bureau for Copyright has in recent months denied withholding money owed to artists.

According to Sarim Fassi-Fihri, the president of the producers’ guild in Morocco, progress has been made in the past few years in helping artists collect what they should be paid. The copyright bureau now receives financing from the state, he says, and is more accountable.

The bureau has been around for decades but was not monitored in the past, Mr. Fassi-Fihri said, and there was no way to know where the money was going. While some famous artists have been receiving regular royalties, others received nothing.

According to Mr. Allali, the singer, who also writes a weekly column in a magazine and hosts multiple radio shows, the only option for a Moroccan musician to earn a living from music is to perform live. Hoba Hoba Spirit performs about 50 concerts every year.

But he says that perpetual performing is not always a good solution. “There are a lot of problems in this. One can compose music without being a performer, in which case the stage is not even an option,” he said. “It also means that we can never take breaks and record new albums like everybody else.”

Ms. Batma said that the way Morocco is treating artists showed that the country does not yet recognize their value.

“Respect of intellectual property means becoming aware of the importance of art for a nation and a culture,” she said. “Unfortunately in Morocco, we keep nourishing the festive aspect of art at the expense of the rest.”


CASH FOR POOR IN SUBSIDY REFORM
Morocco's prime minister has promised direct grants of cash to the poor under a planned reform of the costly subsidy system, after his government recently imposed one of the sharpest rises in fuel prices in several years.

Abdelilah Benkirane invited needy Moroccans to open bank and postal accounts to ensure they benefit from the reform, one of the boldest moves taken by his government, led by Justice and Development, a moderate and former opposition Islamist party.

Back in May, General Affairs and Governance Minister Najib Boulif announced the subsidy reform saying it would take place before end-June amid worsening economic indicators and pressing demands for jobs and less poverty.

Speaking to state television channels, Benkirane however has not fixed a precise timeframe for the completion of the reform, saying only the "gradual" process may be completed before the end of his government's mandate, due towards the end of 2016.

"The subsidy fund was set up to help the poor and the needy ... We are going ahead with the reform of the subsidy fund ... We will seek to fix the expenditure on the subsidy fund and directly send that (money) to the .... needy people.

"To do this, I will need statistics - which I will eventually have - and Moroccans will need ID cards, (they need to be) poor and vulnerable and have a bank or post account," said Benkirane.

Banking penetration in Morocco barely reaches 50 percent due mostly to an important grey economy. Amid an accute and now-chronic shortage in liquidity, banks will be looking forward to adding new customers, from a quarter of the 33-million population that live in poverty.


AROUND 90% OF MOROCCAN BUSINESSES HAVE INTERNET ACCESS
Around 90 percent of Moroccan businesses were connected to the internet. Of these, 96 percent have ADSL access, 45 percent 3G service their mobiles and 42 percent 3G on their computer.

Leased line and fibre are starting to emerge, at 12 percent and 9 percent, respectively. According to the latest monitor, 75 percent of workstations are connected to the internet, compared to 67 percent in 2010.

Desktops account for 79 percent of the installed base of office computers, and laptops 21 percent. The ratio of computers per employee rose to 0.83 percent in the first quarter from 0.57 percent in 2010.

Some 55 percent of connected businesses had a website in the first quarter, up by 7 points on two years earlier. Of companies with websites, 82 percent have their own internet domain name.

On average, businesses spend 8 percent of their budgets on ICT investments and 4 percent on staff ICT training. Of businesses with websites, 14 percent use them to sell products or services online, compared to 11 percent in 2010, while 28 percent order online, versus 17 percent.


MOROCCO'S FIXED PHONES CONTINUE TO DECLINE
Moroccan mobile users up 8.6% a year to 36.24 million, but there is a drop in fixed line phones. As of June this year, around 35 percent of Moroccan homes had a fixed phone, down by 5 points on a year earlier, according to Moroccan telecom regulator ANRT.

The proportion of fixed wireless homes contracted to 19 percent and fixed wired rose to 18 percent. Over the same period, the percentage of individuals with mobile phones rose by 4 points to 87 percent. The study also found that 17 percent of Moroccans have more than one mobile phone to optimise their overall consumption. Some 12 percent of mobile phone owners have smartphones.

The number of homes with computers reached 39 percent in the first quarter, up 5 points on 2 years earlier. There are estimated to be 3.55 million household PCs, compared to 3.13 million in 2010. Laptops accounted for 56 percent of consumer computers and 28 percent of homes had more than one computer. Another 29 percent of homes without computers plan to buy one.

Home internet penetration rose by 10 points over 2 years to 35 percent, with 30 percent of homes having a 3G mobile internet access and 10 percent on ADSL.

Cybercafes are still the main place to use the internet outside the home at 22 percent of connections, before another person’s home at 10 percent. There were an estimated 14.9 million internet users in 2011, 83 percent of whom use social networks and 81 percent instant messaging.

WATER TREATMENT PLANT PROGRESS
Commissioning of the treatment plant wastewater from the city of Fez is well underway. The project of cleaning up the large pool of Sebu, is scheduled for the end of this year.


The director of the independent administration water distribution and power of Fez (RADEEF), Najib Lahlou Mimi says that the construction of the wastewater and sewage plant for the city of Fez continues at "a good pace", as evidenced by their rate of progress that has reached 81%.

SKI MOROCCO
Africa is certainly one of the more exotic ski destinations on the planet and now skiers Mel Presslaber & Sandra Lahnsteiner have made a ski film set here. Check out the trailer.




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