Saturday, July 24, 2010

Moroccan-inspired swimwear shows in Brazil

Sawf News reports that the Brazilian swimwear brand, Cia.Maritima, debuted its Moroccan-themed 2011 collection to a packed house during Mercedes-Benz Fashion Week Swim on July 18, 2010 in Miami Beach, Florida.

Designer Benny Rosset and his hot Brazilian models flew in from Sao Paulo for one of the most anticipated fashion shows in Miami. Cia.Maritima has been producing swimwear for the last 20 years.

The 2011 collection draws its inspiration from Morocco and its rich combination of earthy tones, eye-catching jewels and bohemian luxuries. Offering metal and mother-of-pearl trimmings, rich prints and colorful embroidery, the new collection is defined by Benny as "vintage beach chic."

Designer Yves Saint Laurent and socialite Talitha Getty, who in the 1960s both adopted Morocco as a second homeland, fueled the season's passion for Moroccan culture. The collection's bikinis and range of cover-ups – from kaftans to harem pants to tunics – can all be traced to styles made popular by the two fashion icons.

Colors match the exotic hues found in the silks, jewels and metalworks of the Moroccan markets. Light fabrics abound, including viscose voile, cotton crepe, mesh and liganeti.

In the past top models such as Giselle Bundchen, Naomi Campbell and Karolina Kurkova have walked the runway for the brand. Blake Lively, Whitney Port and Denise Richards are among the famous celebrity clients of the Brazilian Swimwear.

While the cover-ups and jewellery featured in the show are definitely Morocco-inspired, the bikinis and even more fashionable 'mono-kinis' are unlikely to be seen on Moroccan beaches any time soon !

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