Friday, November 04, 2011

Travel Industry Support for Moroccan Education

While travel companies catering to inspiration seeking tourists may seem a world away from that of young Berber girls aspiring to an education, the two have found common ground at this week's International Experiential and Transformational Travel show in Marrakech. 
Pure Life Experiences, a networking and marketing platform for the experience based travel industry, which wraps up today after a successful four day event at the Marrakech Palais des Congrès, chose Education for All as their sponsored charity.

Mike McHugo, owner of Mountain Voyage and the Kasbah du Toubkal, who helped to set up Education for All, says he is delighted with the support for the project from PURE Life Experiences.

“Anyone would be happy to be associated with PURE because it is a top-end exhibition attracting a very high level of exhibitor and visitor," he says. "I think equally, though, that people are happy to be associated with Education For All, because with four years experience we can show that we are fulfilling an indisputable need.”

EFA provides accommodation for young girls from impoverished families from the High Atlas Mountains to allow them to continue their secondary education. See Derek Workman's previous story Here.

With three houses in operation, costing over €70,000 a year to run, EFA has plans to build two further homes in the next two years, which will double the running costs, added to which, capital costs of €100,000 per house for building and fitting, means that fundraisers and volunteers have a busy time ahead.

“It’s touching to see that whatever fund-raising you are doing is helping to provide opportunities for people who wouldn’t otherwise get it,” says McHugo. “But it isn’t only about money. It’s also about getting support for the idea of what Education For All is doing. It’s a very powerful idea that touches most people."

More information about PURE Life Experiences can be found on
You can learn more about Education For All at the EFA website or by reading their story, A Different Life – The work of Education For All.


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