Tuesday, September 19, 2017

Fez Tourism On the Increase Again

Tourism activity in Morocco has maintained the pace of growth that began at the beginning of the year, with an increase of 8% in arrivals of tourists at border posts during the first seven months of 2017. Fez has done particularly well

Chinese tourist numbers have grown by 406%

The Ministry of Tourism reports that the volume of foreign tourist arrivals increased by 13.5% while Moroccans resident abroad increased by 3%.

The main markets of the Kingdom continue to show strong growth, particularly Germany (+ 11%), the Netherlands (7%), Spain (+ 6%) and Italy (+ 6%). Emerging tourism markets also maintained their upward trend with + 406% for China , + 46% for Japan, + 44% for South Korea, + 23% for the United States and + 47% for Brazil.

The same positive trend is reflected in the number of tourist nights spent in classified tourist accommodation establishments which was up 17% compared with the end of July 2016 (+ 21% for non-resident tourists and + 9% for residents). This rise in overnight stays has affected all destinations in the Kingdom.

Fez has done particularly well with an increase of 38%. Tangier tourism showed a growth of 26%. Marrakech and Agadir maintained their development and recorded an increase of + 20% and + 16% respectively.

Similarly, foreign tourism receipts reached DH 34.4 billion at the end of July 2017 , an increase of 4.3% compared with the same period of the previous year.

The  number of Brazilian tourists is set to increase due to exposure on Brazilian television. The GNT channel has just finished filming a documentary in Fez. One of the producers told The View From Fez that it will be shown early next year.

This filming was assisted by the Moroccan National Tourist Office (ONMT) and supervised by the Agency for the Development and Rehabilitation of the City of Fez (ADER), as part of the tourism and cultural promotion of Morocco's spiritual and cultural capital.

The hour long TV programme,  Pedro Pelo Mundo, examines the tourist attractions, culture, traditions, customs and gastronomy of various international destinations. It has an audience of more than 13 million Brazilian homes and more than 32 million viewers.

A Sufi Ceremony was also filmed

The Brazilian television team filmed the Chouara tanneries, the Jnan Sbil gardens, the Mellah, the Al Attarine medersa, the Al Qaraouiyine library, the Mérinides necropolis and Bab Boujloud. In addition they filmed a Sufi performance at Riad Zany. (See story here)

Besides the tourist sites, Brazilian viewers will discover local aspects of the art of living, gastronomy, music and the genius of Fez's master craftsmen.

Presented by a famous Brazilian journalist, Pedro Andrade, the show has already covered a number of international destinations, including Egypt, Iceland, Greece, Denmark, Cuba, Singapore, Oman, Japan, Germany, Portugal.


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