The France-based women's magazine “Elle” is launching its Arabic version in the Maghreb, Lebanon, Syria and Jordan. The Arabic version of the magazine will be launched by “Hachette Filipacchi Média”, the world's largest magazine publisher.
“Elle Oriental” will be launched in several Arabic-speaking countries.
“Hachette” stressed that the Arabic and French version of the magazine will be identical, with the same editorial line, subjects and even the same photos. It will be interesting to see reaction to some of the images. Lebanon is sure to feature as Beruit is seen as a fashion trend setter.
A Pan-African version is expected to be launched next October to cover Gulf countries.
Elle magazine is distributed in many countries, including Germany, India, Canada, Japan, China, Brazil, Italy and Czech Republic.
Reaching an incomparable success, Elle was founded with the aims at accompanying the evolution of women's status in society and promoting their emancipation, through education and training.
Its main objective is to educate girls, as education is the best means of development.
Hachette Filipacchi Média (HFM) is the largest magazine publisher in France, publishing 60 magazines. It began its international expansion in 1985. Its network of subsidiaries worldwide publishes 262 magazines.
In the US, HFM US reaches nearly 50 million readers through a variety of magazines, namely American Photo, Boating, Car and Driver, Cycle World, ELLE, ELLE Décor, ELLE girl, Flying, For Me, Home, Metropolitan Home, Premiere and Road & Track.
Tags: Morocco Fes, Maghreb news
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