The American Academy of Hospitality Sciences is the world’s premiere organization for awarding excellence in travel, cuisine, luxury products and services. Each year, the Academy bestows its coveted International Star Diamond Award a recognition that many strive for but few achieve on superlative establishments that are deemed to be of pinnacle quality.
The American Academy of Hospitality Sciences is a business based on hotels, resorts, spas, airlines, cruise lines, automobiles, products, restaurants and chefs. The Academy started of as a restaurant rating business, founded in 1949. The current establishment is an offspring of this early group of reviewers and was officially founded in 1989. The Academy is most known for its International Star Diamond Award.
During a ceremony organized at RAM’s headquarters, the prize was granted to head of the national company Driss Benhima by AAHS president Joseph Cinque as a recognition of achievements made by RAM in the hospitality field while operating flights between Morocco and north America.
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| RAM being awarded the prestigious the International Five Star Diamond Award |
The other side of this story comes from a regular contributor who writes:
Here’s a great Moroccan joke – "Royal Air Maroc have just won an international award for hospitality." Sadly, it’s not a joke, although anyone who has had the dubious pleasure of flying with RAM will know that their service and hospitality really is a joke, and a pretty bad one at that.
Apparently, the American Academy of Hospitality Sciences, which proclaims itself to be ‘the world’s premiere organization for awarding excellence in travel, cuisine, luxury products and services’ bestowed this year’s ‘prestigious’ International Five Star Diamond Award to the Moroccan carrier in ‘recognition of achievements made by RAM in the hospitality field while operating flights between Morocco and north America’.
Not having used the Morocco-US flight I can’t make comments about the service on that particular route, but as there have been volumes of complaints that RAM charges up to three times the price of some airlines for the pleasure, they may well be packing their top cabin staff on those flights. My own experience with the Moroccan national carrier would probably rate a One Star Plastic Award.
It seems that each year ‘the Academy bestows its coveted International Star Diamond Award a recognition that many strive for but few achieve on superlative establishments that are deemed to be of pinnacle quality.’
I’m not sure whether I want to laugh at the joke or cry that the words ‘Royal Air Maroc’ and ‘ pinnacle quality’ actually appear is the same article.
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1 comment:
I share your sentiments and am waiting for the punchline.
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