The Moroccan National Tourist Office has announced the launch of the 2014 edition of MEET Morocco. This 92-page publication highlights Morocco’s suitability as a destination for meetings, incentives, conferences and exhibitions, with features on the kingdom’s principal regions, the main visitor activities, new infrastructure and hospitality developments, meetings facilities and a comprehensive list of hotels.
MEET Morocco is produced in collaboration with Nicholas Publishing International, a Dubai-based publishing company that specialises in the meetings sector, including the bi-monthly MEETme, a professional planners’ and suppliers’ reference tool for up-to-date news, case studies, in-depth features, industry insight and country reports on the Middle East’s meeting industry.
MEET Morocco, which will be officially launched at EIBTM in Barcelona on November 20th, is a valuable tool for meetings and event planners, offering comprehensive information about meetings, conferences and incentives facilities in the country.
MNTO and NPI will be distributing 8,000 printed copies and 2,000 CDs of the MEET Morocco guide at major international travel trade shows and mailed to specialist databases of meeting planners, corporate travel and events buyers in the United Kingdom, Germany, Netherlands, Sweden, Switzerland and the Gulf region.
Features in MEET Morocco 2014 include: Morocco and Vision 2020 – New developments – Meetings overview – Agadir – Casablanca – El-Jadida – Essaouira – Fez & Meknes – Marrakech – Rabat – Tangiers – Golf – Atlas Mountains – Eco Tourism – Spas and wellness – Hotel overview and factsheets – Alternative meetings venues – Shopping – Dining & Nightlife – Getting around.
“As a melting pot of cultures and civilizations, combined with its strategic location, its legendary hospitality and the openness of its people, it is not surprising that the organisation of conferences and meetings has become second nature to Morocco,” says Abderrafia Zouitene, Chief Executive Officer of the Moroccan National Tourist Office.
“In Morocco,” he adds, “events can be inspired by the unique characteristics of each region. Whether coloured by the energy of Marrakech, lulled by the serenity of Essaouira, soothed by Agadir’s sea breezes, driven by the energy of Casablanca, inspired by the deserts of Ouarzazate, event planners can offer their clients a unique event and an unforgettable experience.”
Meet Morocco is the third collaboration between NPI and the Moroccan National Tourist Office, following earlier MEET Morocco titles published in 2002 and 2009.
“As specialists in producing meetings guides for countries across the MENA region, we understand just how unique and how special Morocco’s product is. With visitor numbers climbing and with impressing new meetings facilities opening in every major destination, we believed it was the right time to produce a third edition of MEET Morocco. We believe it will become an important tool for promoting the destination as a meetings hub in North African and the Mediterranean,” said Rob Nicholas, managing Director of NPI.