Since 2012 the legal sales of alcoholic beverages in Morocco has been decreasing. This trend has continued during the first half of 2016
Figures reported by the weekly La Vie Eco in its issue this week show that from January to June 2016, the legal sales of alcoholic beverages declined by 3.7% compared to the same period of 2015. Only 498,298 litres were consumed in Morocco.
Some part of the decline may reflect the decrease in tourist numbers, but the drop observed sine 2012 shows it is an ongoing issue as a result of the increase in domestic consumption tax (TIC) made in 2012 and 2013 which has significantly impacted legal sales of alcohol.
La Vie Eco explains that the strategy recently made by the Carrefour group to withdraw its cheaper offerings has contributed to the accentuation of lower legal alcohol sales.
Official figures from the Customs Administration show that spirits sales declined 7.1% to 32,070 litres. The sales of beer was 341 hectolitres, down 3.8% compared to June 2015. Wines sales dropped 2.6%.