Thursday, April 06, 2017

Beer Drinking on the Rise in Morocco

The online news site Actu-Maroc is reporting that consumption of alcoholic beverages by Moroccans seems to have accelerated during the first days of 2017. The site comments that there appears to be no precise reason for this renewed interest in the alcohol

The increase in consumption in the first quarter of 2017 is reported to be around 7% compared to the same period of 2016. Actu-Maroc does not disclose the source of their data, but say that the figures show that Moroccans continue to have a clear preference for beer, consumption of which rose by 5% as against 2% for spirits which, for many, are unaffordable. They don't mention the consumption of wine, which is understood to be considerable.

Curiously, this increase comes at the same time as increases in the prices of alcoholic beverages due to taxes imposed by the Islamist government, which sees no harm in taking advantage of this windfall.

One reason given for this renewal is that with the approach of the holy month of Ramadan, Moroccans are stocking up now in order to cope with the future shortage when alcohol outlets are closed.
However, Actu-Maroc points out that Moroccans are big consumers at all times, with 120 million litres of alcoholic beverages consumed annually, of which nearly 70% is for beer alone, which gives Morocco a good place in the world rankings, and according to the most serious studies, it is believed that even if the prices of his drinks continue to increase, Moroccans will still drink just as much.


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