Wednesday, September 17, 2008

Air Arabia Moroccan hub - update


Following on from our earlier story, Merième Addou, AfricaNews reporter in Rabat, reports on the detail of the Air Arabia moves into Morocco.

Air Arabia is set to launch a new hub in the Moroccan capital of Rabat that will allow it to carry passengers to North Africa, Middle East and Europe. It is a low-cost airline of the United Arab Emirates (UAE). It is expected to begin operations by the close of 2008 or early 2009 with a dedicated fleet of A320 aircraft.

A management agreement between Air Arabia and Regional Air Lines, the leading private carrier in Morocco has been signed.

Under the terms of the agreement, Air Arabia intends to assume management control of the Morocco-based carrier and it will apply its successful low cost business model to the management of Regional Air Lines. Also, it will jointly establish a new low-cost carrier that will provide affordable and convenient service to a broad range of international destinations.

With this new agreement, Morocco expects to welcome an estimated 10 million tourists a year by 2010 since the agreement provides the opportunity to reach into fast-growing markets in North Africa and across the Mediterranean into southern Europe.

Launched in 2003 and modeled after leading American and European low-cost carriers, Air Arabia is the first and largest low-cost carrier in the Middle East and North Africa and currently provides services to 41 destinations.

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