|The concept plan for the new Zenata Eco-City in Casablanca|
An agreement has been signed to build the largest shopping mall in Morocco, and one of the biggest in North Africa. The new center, to be called Zenata Eco-City, will be located on the eastern outskirts of Casablanca and is scheduled to open in 2017
The Moroccan mall will include 120,000 square metres of retail space across two levels, including a 26,000sqm IKEA store, a 8,350 square metre Marjane hypermarket, a 10,000 square metre leisure and fun zone and a 3,400 square metre cinema, as well as other retailers.
Zenata Eco-City’s 1,830 hectare master-plan is expected to become home to 300,000 people as part of a strategic plan to reduce socio-economic imbalances in Casablanca and to boost the city’s economy.
|Al-Futtaim Group vice president Omar Al Futtaim|
The shopping mall is being developed by Dubai-based conglomerate the Al-Futtaim Group - a group which employs more than 40,000 people across 100 companies in 30 markets. This is their first project in Morocco and they are undertaking it in conjunction with Marjane Holdings, a leading Moroccan retail developer, and Portuguese company Sonae Sierra, which owns 49 shopping centres and manages 85 malls internationally.
Al-Futtaim Group vice president Omar Al Futtaim said, “This is a major milestone for Al-Futtaim Group’s inaugural foray into Morocco’s 32 million-strong market as we continue our regional expansion drive in the African continent...With roughly 15 percent of the country’s total population concentrated in the immediate catchment area of this development, our investment promises to yield the right returns.”